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56
July 5, 2024
Ep. 56: The Experience Economy: How Higher Ed Can Compete with Taylor Swift

The Experience Economy: How Higher Ed Can Compete with Taylor Swift

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About the Episode

About the Episode: 

In this episode of our podcast, Jaime Hunt is joined by Patricia Maben and Jim Rogers from 3 Enrollment Marketing to discuss the transformative power of the experience economy within higher education. Patricia and Jim provide actionable advice for institutions to reimagine their approach to student engagement, emphasizing the importance of every interaction on campus from the classroom to extracurricular activities.

Topics discussed in this episode include:

  • how institutions can create memorable and effective experiences that go beyond traditional recruitment methods.
  • innovative strategies to enhance campus tours, engage students, and ultimately, increase retention and success rates. 
  • examples of schools that excel in creating dynamic environments that captivate students.
  • the challenges and opportunities presented by the current shifts in higher education, including the need for schools to adapt to the rising expectations of the experience economy. 

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for Confessions of a Higher Ed CMO in your favorite podcast player.

Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMC

About The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Talking Tactics and Higher Ed Pulse

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com

People in this episode

Host

Jaime Hunt is the Founder of Solve Higher Ed Marketing, a consulting firm, and is the host of Confessions of a Higher Ed CMO.

Interviewee

Jim Rogers

James (Jim) Rogers brings three decades of experience in modern marketing strategy and execution to the helm of 3 Enrollment Marketing

Patricia Maben

Patricia Maben’s passion to support colleges and universities through the success of their students from recruitment to graduation.

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