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About the Episode

About the Episode:

Higher ed professionals have more conference options than ever before—but with limited budgets, packed calendars, and countless acronyms to navigate, how do you know which events are actually worth your time?

On this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler welcomes back Dr. Josie Ahlquist, higher education consultant, researcher, and longtime conference enthusiast, for a practical conversation about making the most of professional conferences. Together, they unpack the differences between major higher ed gatherings like AMA, NASPA, CASE, NACAC, and emerging niche events, while sharing strategies for maximizing learning, networking, and career growth.

From choosing the right conference for your goals to defining your own "Return on Conference Attendance" (ROCCA), this episode offers actionable advice for both first-time attendees and seasoned conference veterans.

Connect With Our Host:

Jenny Li Fowler

https://twitter.com/TheJennyLi

Enrollify is produced by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

People in this episode

Host

Jenny Li Fowler is the Director of Social Media Strategy at MIT, author, and the host of Confessions of a Higher Ed Social Media Manager.

Interviewee

Josie Ahlquist

Dr. Josie Ahlquist has been exploring the intersection of leadership and the digital world since before most major companies and institutions ever sent their first official tweets. As a consultant, educator, researcher, and author, she has helped thousands of individuals and organizations transform their relationship with technology. She has a unique talent and passion for helping her clients lead online with empathy, purpose, and authenticity.

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