The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent

Join the Enrollify Community!

Don’t miss out on the best content in higher ed. Subscribe to Enrollify and get podcasts, articles, videos, and exclusive content delivered straight to your inbox.

Shows
Higher Ed Pulse
Episode 120: How Marketing and Admissions in Higher Ed Should Work Together
EP
120
February 10, 2022
Episode 120: How Marketing and Admissions in Higher Ed Should Work Together

How Marketing and Admissions in Higher Ed Should Work Together

Or listen on:

Read transcript

About the Episode

On this week’s episode of the Enrollify Podcast, Zach sits down with Allison Trucio (Assistant VP for Enrollment and Marketing) and Katie Szalda (Director of Admissions) of Siena College to chat about the relationship between marketing and admissions teams in higher ed.

Traditionally, marketing and admissions teams have functioned as independent units at colleges and universities. However, institutions like Siena College are changing the tide by creating a more collaborative environment in which these teams work together to achieve the common goal of increasing enrollment.

Tune in as Zach, Katie and Allison explore how the relationship between marketing and admissions at Siena College has evolved over the last twenty years, and the future of this collaboration across higher ed in years to come.

People in this episode

Host

Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Interviewee

Katie Szalda

Katie Szalda has been Director of Admissions at Siena College since 2015 and has 18 years of experience in college admissions and enrollment management. She has led the admissions team in entering new markets, engaging with a new generation of students, getting the wider campus community involved in recruitment efforts and the redevelopment of admissions programs. Katie was named the Capital District Counseling Association's Counselor of the Year in 2021. She has an MBA from Sage College of Albany and a bachelor’s degree in marketing from Siena College. She is a board member for the Roman Catholic Diocese of Albany Schools and a past president of the Capital District Counseling Association.

Allison Turcio

Assistant Vice President for Enrollment and Marketing at Siena College and Host of The Application

Other episodes

Episode 116: If Comms Is Last, Strategy Is BrokenPlay Button
Episode 116: If Comms Is Last, Strategy Is Broken

Jaime Hunt welcomes Amber Kennedy, Executive Director for Content and Strategy at William & Mary, to explore why strategic communications is one of higher education's most underutilized assets.

with
Jaime Hunt
Episode #353: How Higher Ed Can Lead Through AI TransformationPlay Button
Episode #353: How Higher Ed Can Lead Through AI Transformation

Lydia Logan, Vice President for Global Education and Workforce Development at IBM, discusses why institutions need clear AI governance, policies, and frameworks that balance responsible use with the need to build students’ AI literacy and fluency.

with
Dustin Ramsdell
Episode 24: AI and the Future of WorkPlay Button
Episode 24: AI and the Future of Work

Host JC Bonilla hits reset to refocus Higher Intelligence on what AI means for the future of work. To help find the answers, he's joined by a new team of Enrollify experts from across higher ed and the EdTech landscape — Alison Turcio, Brian Piper, Carrie Phillips, and Rishabh Malhotra.

with
JC
Episode 140: Is Your Social Data Driving Decisions?Play Button
Episode 140: Is Your Social Data Driving Decisions?

Mallory is joined by Perry Rockwood, Social Media Manager at BYU-Idaho, to explore how his team uses weekly engagement data like saves and shares to shape content strategy.

with
Mallory Willsea
Pulse Check: What Do We Really Need? — Pt 5Play Button
Pulse Check: What Do We Really Need? — Pt 5

In the final episode of What Do We Really Need?, Ologie Marketing Director Erin Fields talks with Doug Edwards, Ologie’s Chief Strategy Officer, about turning that request into useful direction

with
Erin Fields

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people