How Marketing and Admissions in Higher Ed Should Work Together

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About the Episode

On this week’s episode of the Enrollify Podcast, Zach sits down with Allison Trucio (Assistant VP for Enrollment and Marketing) and Katie Szalda (Director of Admissions) of Siena College to chat about the relationship between marketing and admissions teams in higher ed.

Traditionally, marketing and admissions teams have functioned as independent units at colleges and universities. However, institutions like Siena College are changing the tide by creating a more collaborative environment in which these teams work together to achieve the common goal of increasing enrollment.

Tune in as Zach, Katie and Allison explore how the relationship between marketing and admissions at Siena College has evolved over the last twenty years, and the future of this collaboration across higher ed in years to come.

People in this episode

Host

Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Interviewee

Katie Szalda

Katie Szalda has been Director of Admissions at Siena College since 2015 and has 18 years of experience in college admissions and enrollment management. She has led the admissions team in entering new markets, engaging with a new generation of students, getting the wider campus community involved in recruitment efforts and the redevelopment of admissions programs. Katie was named the Capital District Counseling Association's Counselor of the Year in 2021. She has an MBA from Sage College of Albany and a bachelor’s degree in marketing from Siena College. She is a board member for the Roman Catholic Diocese of Albany Schools and a past president of the Capital District Counseling Association.

Allison Turcio

Allison Turcio, Ed.D., is Assistant Vice President for Enrollment and Marketing at Siena College and host of The Application.

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