How to Reimagine Higher Ed's Product Offerings - Insights From Morning Brew's GM of Education

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About the Episode

Get ready to meet Karen Hebert-Maccaro, General Manager of Education at Morning Brew — one of the world’s most popular daily newsletters. Before joining Morning Brew, Karen worked as a talent management executive, chief learning officer, chief content officer, executive coach, management consultant, and most recently a business school professor and dean at Babson College.

So it’s safe to say she knows a thing or ten about content, education, and business.Zach and Karen chat about her career in higher education and what she’s learned about what students want from colleges and universities, the products that Morning Brew is building in the education space under their “learning brew” umbrella, and finally, Karen’s thoughts on the future of higher education and what presidents, CMOs, and VP’s of Enrollment Management can learn about how to reimagine higher ed’s product offerings from Morning Brew.

You can follow Karen on Twitter at @eduversequeen.

Looking for more great higher ed marketing content? Head on over to Enrollify.org to access additional higher ed marketing podcasts, ecourses, videos and more.

People in this episode

Host

Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Interviewee

Karen Hebert-Maccaro

Karen Hebert-Maccaro is presently GM of Education at Morning Brew where she is helping reimagine the future of business education. Prior to joining Morning Brew in 2021, Karen held executive positions in talent management, content, and academia including most recently as the CEO of Executive Education at Babson College. Karen holds a Ph.D. from Boston College, is an ICF-certified executive coach, a writer, and public speaker who you can find talking about all things leadership development, career management, and the future of business education on Twitter @eduversequeen.

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