The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent
EP
121
February 17, 2022
Episode 121: How to Reimagine Higher Ed's Product Offerings - Insights From Morning Brew's GM of Education

How to Reimagine Higher Ed's Product Offerings - Insights From Morning Brew's GM of Education

Or listen on:

About the Episode

Get ready to meet Karen Hebert-Maccaro, General Manager of Education at Morning Brew — one of the world’s most popular daily newsletters. Before joining Morning Brew,  Karen worked as a talent management executive, chief learning officer, chief content officer, executive coach, management consultant, and most recently a business school professor and dean at Babson College.

So it’s safe to say she knows a thing or ten about content, education, and business.Zach and Karen chat about her career in higher education and what she’s learned about what students want from colleges and universities, the products that Morning Brew is building in the education space under their “learning brew” umbrella, and finally, Karen’s thoughts on the future of higher education and what presidents, CMOs, and VP’s of Enrollment Management can learn about how to reimagine higher ed’s product offerings from Morning Brew.

You can follow Karen on Twitter at @eduversequeen.

Looking for more great higher ed marketing content? Head on over to Enrollify.org to access additional higher ed marketing podcasts, ecourses, videos and more.

People in this episode

Host

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Interviewee

Karen Hebert-Maccaro

Karen Hebert-Maccaro is presently GM of Education at Morning Brew where she is helping reimagine the future of business education. Prior to joining Morning Brew in 2021, Karen held executive positions in talent management, content, and academia including most recently as the CEO of Executive Education at Babson College. Karen holds a Ph.D. from Boston College, is an ICF-certified executive coach, a writer, and public speaker who you can find talking about all things leadership development, career management, and the future of business education on Twitter @eduversequeen.

Other episodes

Episode #316: From Chaos to Clarity - AI’s Role in Higher Ed OperationsPlay Button
Episode #316: From Chaos to Clarity - AI’s Role in Higher Ed Operations

Dustin chats with Kelly Rogan, COO of Ellucian, about how AI and data can revolutionize student experiences, institutional operations, and leadership decisions.

Ep. 82: Navigating Financial Aid Conversations With Admitted StudentsPlay Button
Ep. 82: Navigating Financial Aid Conversations With Admitted Students

Jeremy Tiers chats with Nathan Bauer about navigating the all-important topic of financial aid and paying for college with admitted students and their families. 

Episode 89: Student Personas: The Journey Mapping Playbook Colleges NeedPlay Button
Episode 89: Student Personas: The Journey Mapping Playbook Colleges Need

Allison talks with Day Kibilds and Bridget Campolettano about the bold journey mapping project that transformed how Amherst College thinks about access, communication, and enrollment strategy.

Episode 103: 2026 Is the Breakout Year for Agentic AIPlay Button
Episode 103: 2026 Is the Breakout Year for Agentic AI

Mallory Willsea sits down with Ardis Kadiu, co-founder of AI Idea Lab and former CEO of Element451, to explore why 2026 is poised to be the breakout year for agentic AI in higher education.

Ep. 58: What Higher Ed Gets Wrong About Podcast PromotionPlay Button
Ep. 58: What Higher Ed Gets Wrong About Podcast Promotion

Jenny Li Fowler sits down with podcast strategist and former Enrollify team member Erin Fields to dive deep into how to successfully promote a podcast within the higher ed landscape.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people