About the Episode
About the Episode: This episode is about this video: https://www.youtube.com/watch?v=G9Ph0-mO9Bc. Go watch it!
A new program has launched — how do we make people aware of it? We make a video, of course! But, not all videos are created equal. In this episode, Emanuel Díaz from IE University will share how a team at the university (shoutout to Sofía, Lucia, and Elena) created a video to boost enrollment in a marketing program that ended up being a finalist for the Cannes Corporate Media and TV Awards, used by TikTok and LinkedIn Corporate as a great example of content, and received 20% more views than other program videos.
The video was produced with a low budget and featured Andrew McCarthy, an academic director, taking viewers through the experience of working in the MarCom world — in a fast-paced, funny way. The team faced challenges with budget constraints but overcame them by utilizing in-house talent and resources. The video set a precedent for adding soul to video content, and opened the doors for creativity for all productions moving forward.
The Genesis of a Groundbreaking Video
The journey begins with a simple yet bold idea: creating a promotional video for a new marketing program on a shoestring budget. Emanuel and his team embarked on this project with limited resources but abundant creativity. The video not only achieved 20% more views compared to other program videos but also became a benchmark of best practices showcased on platforms like LinkedIn and TikTok, and a finalist at the Cannes Corporate Media and TV Awards.
Crafting the Concept with Soul
At the heart of this success story is the video's concept, which perfectly encapsulates the essence of the MarCom world. Emanuel discusses how the video was envisioned to give a humorous yet insightful glimpse into the diverse roles within marketing, from account management to creative direction. Featuring various exaggerated yet relatable scenarios, the video stars Andrew McCarthy, an academic director at IE University, whose engaging delivery and commanding presence brought the narrative to life.
Innovation Under Constraints
What sets this video apart is not just its content but the way it was produced. Faced with budget constraints, the team leveraged internal resources creatively. They brought together faculty, students, and staff from the IE community to participate, turning the video production into a community-building exercise that resonated deeply within and beyond the university. This approach not only cut costs but also enriched the video with a genuine, familial touch that viewers found relatable and engaging.
About The Enrollify Podcast Network
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Higher Ed Pulse.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200.
Learn more and register at engage.element451.com — we can’t wait to see you there!
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