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4
March 25, 2024
Episode 4:  Brand Building in Community Colleges: The Power of Perception

Brand Building in Community Colleges: The Power of Perception

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About the Episode

About the Episode: In this insightful episode, host Maya Demishkevich engages in a deep conversation with branding expert Nancie McDonnell Ruder. They delve into the unique challenges and opportunities of branding for community colleges, emphasizing its crucial role in reshaping perceptions and boosting student recruitment and retention. Nancie shares her extensive experience and provides actionable advice on developing effective branding strategies, highlighting the transformative impact of a well-crafted brand on the public image and operational success of community colleges.

About the Show: The Hidden Gem podcast is dedicated to empowering community college presidents, executive team members, enrollment, marketing and communication leaders with the knowledge and insights they need to harness the full potential of strategic marketing and communications within their institutions. This podcast aims to shed light on the often-overlooked aspects of marketing, emphasizing its vital role in shaping an institution's overall strategy and success.

By showcasing real-world examples, case studies, and interviews with experienced community college leaders and industry experts, the podcast will inspire its audience to view marketing and communication as integral components of their leadership toolkit, not an ancillary service. It aims to elevate the importance of these functions and empower leaders to make more informed and strategic decisions in their roles.

Connect With Our Host:

Maya Demishkevich

https://www.linkedin.com/in/mayademishkevich/


About The Enrollify Podcast Network:

The Hidden Gem: Marketing Community Colleges is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Visionary Voices: The College President’s Playbook and Confessions of a Higher Ed CMO.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com


Connect with Us at the Engage Summit:

Exciting news —  Maya will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at engage.element451.com — we can’t wait to see you there!

People in this episode

Host

Maya Demishkevich is the Chief Marketing Officer at Carroll Community College and the host of The Hidden Gem.

Interviewee

Nancie McDonnell Ruder

Nancie McDonnell Ruder has dedicated her career to strengthening brands and the people who build them. With over 25 years of experience in marketing strategy, marketing training, branding and consumer research, Nancie has vast experience accelerating growth for companies by helping build their internal marketing strength – so external marketing efforts are focused and most effective. Nancie began her professional career with the Leo Burnett Company in Chicago, Illinois, where she spearheaded Leo Burnett’s global new business efforts. Since launching Noetic Consulting, a marketing and leadership consultancy in 2002, Nancie has provided strategic guidance to clients large and small, including: AT&T, Discovery Channel, Georgetown University, Nike, Vail Resorts, Samsung Electronics, SC Johnson, Mayo Clinic, the Walt Disney Company and others. Noetic is proudly female owned and WBENC-Certified as a diversity owned business.

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