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EP
46
July 2, 2024
Episode 46: Mastering Cross-Platform Social Media in Higher Ed

Mastering Cross-Platform Social Media in Higher Ed

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About the Episode

About the Episode:

In this episode, Allison chats with Erica Colaianne, the Director of Social Media at the University of Michigan, about crafting powerful social media strategies that resonate across multiple platforms. Erica shares her journey from journalism to leading a social media team that engages over 2.4 million followers. She provides insights into data-driven strategy development, platform-specific content creation, and the importance of flexibility and listening in social media management.

Key “How Tos”

  • Transition to Social Media Leadership
  • Adapt to Social Media Changes
  • Make Data-Driven Social Media Decisions
  • Boost Engagement
  • Collaborate with Influencers
  • Structure a Social Media Internship Program

If you loved this episode, please leave us a review on your preferred podcast platform. Your feedback helps us grow and reach more higher ed professionals like you.

About the Show: The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives.

Connect With Our Host:

Allison Turcio

https://www.linkedin.com/in/allisonturcio/

https://twitter.com/allisonturcio

About The Enrollify Podcast Network: The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows, too!  

Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

People in this episode

Host

Allison Turcio, Ed.D., is Assistant Vice President for Enrollment and Marketing at Siena College and host of The Application.

Interviewee

Erica Colaianne

Erica Colaianne is the Director of Social Media at the University of Michigan.

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