If Financial Aid Is an Afterthought, Your Marketing Strategy Is Broken

About the Episode:

Financial aid is often treated like a backend function post-enrollment after the student has already decided. But in reality, it shapes everything. In this episode, host Allison talks with Rachel Gordon, VP of Student Financial Aid Services at American University of Antigua College of Medicine, about what happens when financial aid and marketing stop operating in silos and start working together. They explore why cost is one of the most emotional parts of the student journey, and how the way we talk about it can either create clarity or create risk. Rachel shares how financial aid teams support students through complex, real life moments, and why that work often continues long after graduation.

Join us as we discuss:

• [1:48] Why admissions is the window and financial aid is the door for students
• [8:51] Avoiding higher ed jargon and speaking human-to-human
• [19:04] The role financial aid plays in lifelong relationships with alumni

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To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.

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‍Connect With Our Host:

Allison Turcio

https://www.linkedin.com/in/allisonturcio/

https://twitter.com/allisonturcio

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Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.