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July 10, 2024
Live From eduWeb: Navigating the New Media Landscape in Higher Ed Marketing

Live From eduWeb: Navigating the New Media Landscape in Higher Ed Marketing

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About the Episode

About the Episode:

Live from eduWeb, Mallory sits down with Sara Wallace, VP of Strategy at Simpson Scarborough. They dive into Sara's presentation on balancing higher ed brands amidst today's dynamic media landscape. Key points include the rising competition, the evolving media landscape, and shifting audience expectations. Sara also shares a compelling case study on Chico State's successful marketing strategies.

Connect with Sara on LinkedIn

Connect With Our Host:

Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

People in this episode

Host

Mallory Willsea is the Chief Strategist and Producer of Enrollify — higher ed’s largest and most trusted podcast network - and host of The Higher Ed Pulse.

Interviewee

Sara Wallace

Sara is Vice President of Strategy at SimpsonScarborough and has spent the past 17 years navigating the ever-shifting media, brand, and marketing strategy landscape.

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