About the Episode
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About the Episode:
Allison dives deep into how AI and social media are reshaping the college search process. Instead of visiting college homepages first, today’s students are turning to AI chat tools and TikTok to explore options, get answers, and validate decisions. This episode offers a timely reality check for enrollment marketers and higher ed professionals: the traditional funnel is fractured, and it's time to adapt. If you're wondering how to stay visible and credible in an era where AI and social are the new search engines, this one's for you.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network: The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows, too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
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