How to Compete in a Market When Your School Doesn’t Have a National Brand

In this episode of Attention Retention, Angie, Clayton, and Zach have an open discussion and brainstorm around how schools with limited resources and lesser-known brands can up their branding, marketing, and student recruitment efforts creatively and sustainably.

The dynamic trio unpacks: 

• Ideas for how to deliver a way more personalized experience with fewer resources 
• Pro tips for small-to-midsize public and private universities who can’t rely on athletics or a top 50 US News & World Report Ranking for organic attention
• How to draw a distinction chart — where are you measurably different vs marginally different 
• What channels and tactics where underdogs should compete and the channels and tactics where underdogs might want to avoid 
• A breakdown of spend on brand vs marketing campaigns (how to know how much effort/resources to devote to each)

About the Series:

Attention Retention is a special podcast series on how to attract, enroll, retain, and empower the modern learner – brought to you in partnership with our friends at Archer Education. 

Over the course of this series, we will cover higher ed’s product problem (and how to fix it), the challenges with major and program relevance in today’s dynamic market, how to successfully attract, enroll, and retain adult learners, how to compete in a market when your school doesn’t have a national brand, and much more.

This series is co-hosted with Angie Mohr, the Senior Vice President of Student Engagement and Clayton Dean, Senior Vice President of Agency & Partnership Management at Archer, and Zach Busekrus, from Enrollify. 

Getting attention is hard enough, so once you have it, you’ve got to do everything you can to harness it. And that’s what our friends at Archer Education help schools do so dang well. 

While you’ll get a taste of some of their ideas on how to optimize marketing and recruitment strategies over the course of this series, in order to really learn more about how Archer revolutionizes the student experience through marketing, enrollment, and retention services for colleges and universities, you’ll want to check out the content hub they built exclusively for Enrollify subscribers which you can find at archeredu.com/enrollify.

If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. 

Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Tiers, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!