About the Episode
In episode 5 of Attention Retention, Clayton, Angie, and Zach brainstorm ideas for marketing automation strategies and tactics that help empower enrollment marketers to create personalized experiences for the prospects that matter most.
The trio walks through some examples of how schools are leveraging marketing automation in “beginner”, “intermediate”, and more “advanced” ways, and explores when schools should (and shouldn’t) be leveraging marketing automation.
Attention Retention is a special podcast series on how to attract, enroll, retain, and empower the modern learner – brought to you in partnership with our friends at Archer Education.
Over the course of this series, we will cover higher ed’s product problem (and how to fix it), the challenges with major and program relevance in today’s dynamic market, how to successfully attract, enroll, and retain adult learners, how to compete in a market when your school doesn’t have a national brand, and much more.
This series is co-hosted with Angie Mohr, the Senior Vice President of Student Engagement and Clayton Dean, Senior Vice President of Agency & Partnership Management at Archer, and Zach Busekrus, from Enrollify.
Getting attention is hard enough, so once you have it, you’ve got to do everything you can to harness it. And that’s what our friends at Archer Education help schools do so dang well. While you’ll get a taste of some of their ideas on how to optimize marketing and recruitment strategies over the course of this series, in order to really learn more about how Archer revolutionizes the student experience through marketing, enrollment, and retention services for colleges and universities, you’ll want to check out the content hub they built exclusively for Enrollify subscribers which you can find at archeredu.com/enrollify.
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