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May 22, 2024
BONUS: Leveraging Creator Marketing in Higher Education: Insights from the Front Lines

BONUS: Leveraging Creator Marketing in Higher Education: Insights from the Front Lines

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About the Episode

In this special cross-over episode, we dive deep into the world of creator marketing within higher education. Listen to engaging conversations from leading experts on the Enrollify network who discuss the nuances and successful strategies of utilizing creator marketing to enhance visibility and engagement for higher education institutions. Whether it's leveraging user-generated content, nurturing student creators, or recruiting influencers directly from campus, this episode offers a plethora of actionable insights.

Key Takeaways:

  • Empowering User-Generated Content: Discover how institutions like Penn State utilize social media listening to recruit and empower student content creators, enhancing their digital footprint authentically.
  • Interns as Key Marketers: Learn from Siena College's approach, where student marketing interns play a crucial role in crafting content that resonates with Gen Z, proving that real voices drive real engagement.
  • Strategic Influencer Collaborations: Gain insights from Glacier, a digital advertising firm, on how to identify and collaborate with student influencers to boost enrollment and campus engagement.

Listen to the Full Episodes Featured:

Confessions of a Higher Ed Social Media Manager - Episode 7: Using Social Media Listening And Monitoring To Recruit Creators

Mission Admissions - Episode 30: Creating And Developing A Team Of Student Content Creators

The Application - Episode 30: How To Discover And Activate Your School’s Student Influencers

People in this episode

Host

Jeremy Tiers is the Vice President of Admissions Services for Tudor Collegiate Strategies and the host of Mission Admissions.

Allison Turcio, Ed.D., is Assistant Vice President for Enrollment and Marketing at Siena College and host of The Application.

Jenny Li Fowler is the Director of Social Media Strategy at MIT, author, and the host of Confessions of a Higher Ed Social Media Manager.

Interviewee

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