About the Episode
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About the Episode:
In Part 3 of The Admissions Travel Season Playbook, host Allison Turcio dives into how admissions counselors and enrollment marketers can stop working in silos and start building a stronger, AI-powered partnership. Fall travel is a team sport, but too often it feels like two separate games. By using AI to bridge the gap, institutions can make their outreach smarter, faster, and more effective.
Allison introduces five strategies that show how marketers can support counselors on the road and help counselors gain visibility, better content, and stronger student engagement:
Key Takeaways
- Promote travel with localized hype content: Use AI to generate social posts, ads, and flyers that build excitement before visits.
- Build travel week landing pages: Create one-stop digital hubs with deadlines, rep info, and QR codes for easy access.
- Batch post-visit email templates: Make counselor follow-up more human and less overwhelming.
- Co-create student-facing resources: Develop quick guides (e.g., “What to Ask a Rep”) that students actually use.
- Build a living story library: Collect student stories and use AI to turn them into shareable talking points and engagement assets.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network: The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows, too!
Some of our favorites include Mission Admissions.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
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