Why Higher Ed Needs Better Brand Manifestos

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About the Episode

In episode one of this special four-part series on branding in higher ed, Zach and Ian Evenstar (founder and CEO of UNINCORPORATED) unpack the importance of brand manifestos.

This episode is chalk full of knowledge and advice for higher ed. Some key topics covered include…

Defining brand in simple terms
Exploring the core components of a brand manifesto
Examining successful brands outside of and inside of higher ed
Presenting a framework for how folks should develop a brand manifesto

Brand Camp is made streamable by UNINCORPORATED - a higher education agency committed to building engagement, growing enrollments, and solving major challenges facing universities, schools, and academies.

Want to learn more about brand manifestos? Check out UNINCORPORATED's FREE Brand Manifesto Workbook!

Brand Camp is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Tiers, Jaime Hunt, Corynn Myers, Jaime Gleason, and many more.

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

People in this episode

Host

Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Interviewee

Ian Evenstar

Ian Evenstar is not only one of the most experienced brand consultants and creative directors in California, he is also the founder and CEO of the UNINCORPORATED agency. He serves as the agency's creative strategic director, where he implements his extensive experience in branding, marketing, and design. Ian has over two decades of experience helping business owners, CEOs, and leadership teams grow their brands, launch products and services, and increase the company’s profitability. He is a seasoned director who has led the development of global brand initiatives, national advertising campaigns, and international marketing strategies.

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