Brand Camp Episode 3: Why Vision Statements are Crucial for Higher Ed Marketing

About the Episode

On episode three of Band Camp, Zach and Ian explore the purpose and value of vision statements.

The pair discuss how to create a meaningful vision statement and where it fits into your overall brand manifesto alongside your mission statement and core values.

This episode is sponsored by UNINCORPORATED (UN) - a higher education agency committed to building awareness, growing enrollment, and launching programs for universities. They believe that education is the primary means of ascension in society, so they use their expertise to help colleges and universities recruit and train the next generation. They work closely with deans, administrators, and faculty who are worried about their programs’ success and need additional expertise to remain relevant and appeal to their stakeholders. UNINCORPORATED's mission is to help colleges and universities enhance their programs by providing strategic direction and expertise in branding, marketing, and design.

Brand Camp is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Teirs, Jaime Hunt, Corynn Myers, Jaime Gleason and many more.

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

People in this episode

Host

Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Ian Evenstar

Ian Evenstar is not only one of the most experienced brand consultants and creative directors in California, he is also the founder and CEO of the UNINCORPORATED agency. He serves as the agency's creative strategic director, where he implements his extensive experience in branding, marketing, and design. Ian has over two decades of experience helping business owners, CEOs, and leadership teams grow their brands, launch products and services, and increase the company’s profitability. He is a seasoned director who has led the development of global brand initiatives, national advertising campaigns, and international marketing strategies.

Interviewee

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