Craig Fisher on Talent Attraction [I Wanna Work There]

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Eddie Francis chats with talent attraction expert Craig Fisher to explore what higher ed can learn from standout employer brands like Chick-fil-A. Craig shares insights from his research on high-volume hiring models, the power of strong mission-driven cultures, and why leadership development is critical for retention. If your institution struggles with talent attraction, this episode is packed with strategies to help you rethink your employer brand.

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Key Takeaways

• Mission and values matter. The strongest employer brands—like Chick-fil-A—attract employees who align with their core values. Higher ed should emphasize its mission to draw in the right candidates.
• Leadership development is a game-changer. Investing in employee growth through mentorship and training not only boosts retention but also strengthens institutional culture.
• Promotion from within builds loyalty. Universities often lose great employees because internal career advancement is limited. A structured internal mobility plan can keep top talent engaged.
• Employer branding needs to be intentional. The way an institution communicates its workplace culture directly impacts the quality of applicants.
• High-volume hiring models offer valuable lessons. If brands like Chick-fil-A can consistently attract the right people in a fast-paced hiring environment, higher ed can apply similar strategies for talent attraction.
• Retention starts with recruitment. Finding employees who already align with your institution’s values and service mindset makes long-term retention much easier.

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‍About The Enrollify Podcast Network: I Wanna Work There is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is produced by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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