back to all Podcasts
EP
September 6, 2023
Ep. 1: How to Market an Online Graduate Program: Building the Foundation to Ensure Success

How to Market an Online Graduate Program: Building the Foundation to Ensure Success

Or listen on:

About the Episode

Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education.  

Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like.

We’ll dive deep into where, when, and how to use paid search and paid social effectively, how you should think through appropriately balancing paid and organic efforts in Years 1 and 2 vs Years 3 and 4 post-launch, what positioning strategies you should test, how to properly leverage the personal brands of faculty and staff members, and so much more.

This series is made possible thanks to our friends at Archer — Archer is an education technology company dedicated to personalizing student recruitment.

If you want to learn more about how Archer might be able to help your institution get more bang for your marketing and admission buck, head on over to ArcherEdu.com and tell them that your friends at Enrollify sent you their way. 

In Episode 1 of How to Market an Online Graduate Program you’ll meet Angie Mohr SVP of Student Engagement and John Goodwin Senior Managing Director at Archer. 

Angie, John, and I discuss:

  1. What  the key differences between marketing in-person graduate programs and online programs are — and how should schools tailor their marketing strategies accordingly
  2. Why marketing leadership should have a seat at the table during the development of the program itself
  3. What the balance between paid and organic strategies look like in the initial stages of marketing an online graduate program should look like
  4. And loads more

People in this episode

Host

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Interviewee

Angie Mohr

Problem solver. Relationship builder. Changemaker. Champion of individuality for brands. Lover of design. Angie is an accomplished marketer and creative leader with more than 10 years of experience developing successful brands, teams and marketing strategies.

John Goodwin

Providing subject matter expertise with over 20 years in providing Marketing and Enrollment Management Capacity, John is a Senior Managing Director at Archer dedicated to helping Archer's academic partners (Small, Medium, and Large National and Regional Universities and Colleges) DEVELOP and GROW their online presence and communities.

Other episodes

Ep. 55: Behind the Screens: J-S Stansel on Social in Higher EdPlay Button
Marketing + Communications
Ep. 55: Behind the Screens: J-S Stansel on Social in Higher Ed

About the Episode: In this episode, host Jaime Hunt sits down with J-S. Stansel, founder of Saturn 9 Media and former social media manager at the University of Central Arkansas.

with
Jon-Stephen Stansel
Episode #7: What’s Next for Online Program Management (OPM) Partnerships?Play Button
Technology + Data
Episode #7: What’s Next for Online Program Management (OPM) Partnerships?

About the Episode:In this episode, we are talking about a hot topic: OPMs, or online program management companies, and what they provide to universities. ​​California Lutheran University partnered with an OPM, AllCampus, to launch 12 new online graduate and undergraduate programs, aimed

with
Ray Lutzky
Episode 27: From Intent to Indecision: Insights on Enrollment ChoicesPlay Button
Technology + Data
Episode 27: From Intent to Indecision: Insights on Enrollment Choices

In this episode of the EduData Podcast, hosts Jamie and Timothy dive into a recent study by the Art and Science Group that explores why some high school seniors intending to go to college ultimately decide not to.

with
Jamie Boggs
Pulse Check: Navigating International Recruitment Part 4Play Button
Admissions + Enrollment
Pulse Check: Navigating International Recruitment Part 4

Dayana Kibilds gives her personal and professional perspectives on navigating international recruitment.

with
Kin Sejpal
Episode #235: Harnessing AI for Personalized Learning and Workforce DevelopmentPlay Button
Technology + Data
Episode #235: Harnessing AI for Personalized Learning and Workforce Development

About the Episode: This week, Dustin chats with Kayvon Touran, CEO and co-founder of Zal.ai.

with
Dustin Ramsdell

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people