Exploring Higher Ed’s DEI Marketing Gaps: Why Universities Need to Be More Inclusive of the Disability Community

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About the Episode

On this week’s episode, Zach sits down with Ryan Wilson. Ryan is the founder of Team Trust Productions, which is a production company that specializes in creating authentic content featuring individuals with disabilities.

In the episode the two discuss:

How brands can work to be more inclusive of persons with disabilities
How brands can strike the appropriate balance of being inclusive without being exploitive
How colleges and universities can do a better job at showcasing the stories of students with disabilities in their community

Learn more about Team Trust Productions

Connect with Ryan on LinkedIn

Follow Ryan on Twitter

The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more.

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

People in this episode

Host

Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Interviewee

Ryan Wilson

Ryan Wilson is among the 15 percent. Has was born with Osteogenesis Imperfecta, and has broken 50 to 60 bones. Most recently, in 2021, he fell out of his wheelchair, and needed surgery immediately. While he almost did not survive the surgery, it opened his eyes to what his friends with disabilities needed: support, understanding and love. From then on, he elevated his production company, Team Trust Productions, to a new level. They began serving more clients than ever before, helping them better understand the disability community through the creation of marketing communications. Team Trust’s strategies and values are informed by Ryan’s lived experiences with a disability and his history of working with the US Olympic and Paralympic Committee, the International Paralympic Committee, and the US Olympic and Paralympic Museum. Collectively, he has built relationships with athletes with disabilities all over the world, in countries like Brazil, Britian, China, Norway, and New Zealand. This expanded his understanding and awareness of the disability community. At the same time, he saw the hearts of those with disabilities. He saw their authentic selves. That’s what he wants to share with everyone.

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