Ep. 150: How to Design a Multi-Sensory Higher Ed Marketing and Student Recruitment Strategy

About the Episode

In this episode you’ll meet Troy Brown — Vice President, Director of Recruitment, Enrollment & Marketing at University of West Los Angeles.

Troy Brown is a Los Angeles native and was awarded a tuition scholarship to play basketball at the prestigious Moorehouse College in Atlanta, Georgia where he received a Bachelor of Arts degree in Marketing.

In the episode of The Enrollify Podcast Zach and Troy discuss how niche colleges can use the power of multi-sensory marketing to create truly unique marketing, recruitment, and student life experiences.

Troy also shares vulnerably about a car accident that changed his life forever…and how this experience led him to pursue a career in higher education leadership.

Tune in to hear Troy’s inspiring story and garner fresh ideas for how to differentiate the digital and physical expressions of your school’s unique value proposition.

This episode is brought to you by our friends at DD Agency:

DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country.

In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more.

If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings.

Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.

About the Enrollify Podcast Network

The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.

Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more.

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

People in this episode

Host

Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Interviewee

Troy Brown

Troy Brown is a Los Angeles native; he attended Crossroads Highschool in Santa Monica, California and was awarded a tuition scholarship to play basketball at the prestigious Moorehouse College in Atlanta, Georgia where he received a Bachelor of Arts degree in Marketing. Mr. Brown was also awarded his Master of Science degree in Organizational Leadership and Business Innovation in 2016 from the University of West Los Angeles (UWLA). Today, Mr. Brown is the Vice President, Director of Recruitment, Enrollment & Marketing at the University of West Los Angeles. Mr. Brown oversees the day-to-day operations of both the School of Business and School of Law at UWLA. He is also a Professor in the School of Business and teaches various courses on the intersections of Business and Culture, Marketing, and Entrepreneurship. Mr. Brown loves giving back to his community; he currently acts as a mentor for the Achievers Program in Los Angeles, where he assists young high school seniors with their college applications and trains them to meet their life goals. As a Spinal Cord injury survivor, Mr. Brown also makes it a priority to mentor other individuals who have suffered from Spinal Cord injuries throughout Los Angeles County by instilling hope and perseverance in them during their recovery. Most recently, Mr. Brown presented a TEDX talk about overcoming tragedy and making the right, conscious decision to continue to persevere no matter the odds.

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