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EP
23
June 6, 2023
Ep. 23: Navigating Life as a Higher Ed CMO: Conversations on Enrollment Marketing, Leadership, Failure, and Growth

Navigating Life as a Higher Ed CMO: Conversations on Enrollment Marketing, Leadership, Failure, and Growth

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About the Episode

Today’s episode is an engaging conversation between Jeremy and fellow podcaster Jaime Hunt, who also happens to be the Vice President for University Communications and Chief Marketing Officer at Old Dominion University. Takeaways include:

10:15 - Debating quality vs. quantity, and the #1 most successful marketing tactic

12:00 - How to make a website redesign impactful

22:17 - Different leadership challenges and solutions

30:23 - Do’s and Don’ts when hiring new employees

41:00 - Developing the next generation of Higher Ed CMO’s

 

This episode is brought to you by our friends at DD Agency:

DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. 

In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. 

If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. 

Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit. 

 

About the Enrollify Podcast Network 

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

People in this episode

Host

Jeremy Tiers is the Vice President of Admissions Services for Tudor Collegiate Strategies and the host of Mission Admissions.

Interviewee

Jaime Hunt

Jaime Hunt is the Founder of Solve Higher Ed Marketing, a consulting firm, and is the host of Confessions of a Higher Ed CMO.

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