Getting Started With Jaime Hunt

About The Episode: In this conversation with Jaime Hunt, we look at various ways that different higher ed teams are using generative AI to become more efficient and effective.

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Christopher Penn’s RACE model for prompting: https://www.trustinsights.ai/insights/instant-insights/instant-insights-trust-insights-race-ai-framework/ 

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Episode Prompt: You are an expert content marketer. I'm going to ask you to take an existing piece of content and create a [type of content - blog, video script, social post, etc.] for [channel - TikTok, Youtube, etc.] for [specific audience - potential undergraduate students, alumni, etc.]. The content is attached [or in a link]. 

Here is more context [links to content about topic, channel, audience, challenges, goals, etc.]. 

Please create the [content] for [channel] targeting [audience]. Take your time.

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AI in Higher Ed Marketing: A Game-Changer for Efficiency

Turning the focus to marketing, Hunt shares her husband Dave Hunt’s experience at ODU Global, where AI was leveraged to create program pages with incredible speed and precision. Through AI tools like Pictory for video creation and Suno for voiceovers, he was able to populate program pages with detailed information about career prospects, global outlooks, and much more. What once might have taken months to accomplish was reduced to mere days, thanks to AI's ability to generate content and videos at scale.

This use case highlights AI’s ability to automate repetitive tasks, freeing up marketers to focus on more strategic initiatives. As Hunt points out, the work of creating program pages doesn’t require deep creativity—it requires accuracy and consistency, which is where AI excels. This approach allows teams to move faster and produce high-quality work in a fraction of the time.

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Overcoming Resistance: How to Get Teams Onboard with AI

While the benefits of AI are clear, getting teams to embrace these tools is another story. Hunt advises that the first step is education. Whether through workshops, boot camps, or online courses, it’s essential that every team member gains a baseline understanding of what AI can do. Once everyone is on the same page, collaboration can thrive, and team members can build on each other's experiences with AI.

She also recommends a simple trick to encourage AI adoption—keep the tools open on your desktop. Having AI tools like ChatGPT constantly visible reminds team members to use them regularly. The more they engage with AI, the more comfortable and sophisticated they become in leveraging it effectively.

However, Hunt acknowledges that many employees may fear AI will replace their jobs. She stresses the importance of positioning AI as a tool for enhancing skills rather than a threat. Learning to use AI not only makes professionals more marketable but also sets them up for growth within their current roles.

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Ethical Concerns: Addressing Skepticism Around AI

Another barrier to AI adoption in higher ed is the ethical concerns that many employees have. From worries about intellectual property to the feeling that using AI might be “cheating,” these concerns are valid, says Hunt. But she advises marketers to think of AI as a tool that can be used in ways that align with their personal and institutional values. For those uncomfortable with AI-generated content, there are other ways to use AI—such as analyzing data or generating ideas—that don’t carry the same ethical weight.

It’s also important to remember that AI, while incredibly powerful, still requires human oversight. Marketers can use AI to generate ideas or initial drafts, but they should always maintain the final say in the content they produce. This approach ensures that marketing efforts remain authentic and connected to the institution’s voice and mission.

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The Future of AI in Higher Ed

Looking ahead, Hunt predicts that AI will soon be fully integrated into the tools and platforms higher ed professionals use daily. From CRM systems to design software like Canva, AI functionalities will become an embedded part of these workflows, making it easier than ever for institutions to harness the power of AI without needing to log into separate platforms.

For marketers, this means that the ability to craft strong prompts and leverage AI strategically will become even more critical. Hunt encourages professionals to start learning these skills now to stay ahead of the curve as AI becomes increasingly ubiquitous in higher ed.

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Key Takeaways:

• Ivy Tech Community College uses AI to identify at-risk students early and conduct personalized outreach, significantly improving student retention and success.
• AI can automate the creation of program pages, saving institutions time and resources while ensuring accuracy and consistency.
• Educating teams about AI tools and encouraging regular usage can help overcome resistance and promote collaboration.
• Ethical concerns about AI are valid, but marketers can use AI in ways that align with their values, such as data analysis or brainstorming.
• AI will soon be embedded in everyday platforms, making it essential for higher ed professionals to develop strong AI skills now.

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AI is undoubtedly reshaping the landscape of higher ed, but it’s up to us to decide how we use it. As Jaime Hunt suggests, the key is to embrace AI as a tool that can empower us to work smarter and more efficiently, all while staying true to our human touch.

For more insights and to hear the full discussion, listen to the episode titled "Getting Started with Jaime Hunt" on the AI For U podcast.

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Connect With Our Host:
Brian Piper
https://www.linkedin.com/in/brianwpiper/

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About The Enrollify Podcast Network:
AI for U is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Generation AI and Mastering the Next.

Enrollify is produced by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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Element451 is hosting the AI Engage Summit on Oct 29 and 30. Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders,  innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success.

Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution.

Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

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