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3
October 4, 2023
Ep. 3: How to Market an Online Graduate Program: Year Three Marketing Strategies for a New Online Graduate Program

How to Market an Online Graduate Program: Year Three Marketing Strategies for a New Online Graduate Program

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About the Episode

Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education.  


Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like.


We’ll dive deep into where, when, and how to use paid search and paid social effectively, how you should think through appropriately balancing paid and organic efforts in Years 1 and 2 vs Years 3 and 4 post-launch, what positioning strategies you should test, how to properly leverage the personal brands of faculty and staff members, and so much more.


This series is made possible thanks to our friends at Archer — Archer is an education technology company dedicated to personalizing student recruitment.


If you want to learn more about how Archer might be able to help your institution get more bang for your marketing and admission buck, head on over to ArcherEdu.com and tell them that your friends at Enrollify sent you their way. 


In Episode 3 of How to Market an Online Graduate Program you’ll meet Caroline Khalili, Vice President of Creative Services, and John Van Fleet, Chief Marketing Officer, at Archer Education. 


Caroline, John and I discuss:


  • What key metrics and indicators schools should focus on in year 3 and how to make data-driven improvements based on the performance of the marketing program in years 1 and 2
  • How schools should evaluate their marketing strategy in relation to current market trends and competition
  • How schools can incorporate user-generated content (UGC) to enhance social proof and credibility in their marketing efforts
  • And loads more

People in this episode

Host

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Interviewee

John Van Fleet

John Van Fleet is the Chief Marketing Officer at Archer Education — an education technology company that helps colleges and universities recruit, enroll, and retain students.

Caroline Khalili

Caroline Khalili is the VP of Creative Services at Archer Education — an education technology company that helps colleges and universities recruit, enroll, and retain students.

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