Imposter Syndrome, Content Marketing, and Personal Branding

About the Episode:

Today’s episode is a conversation between Jeremy and Jon-Stephen Stansel, an expert on content marketing and social media who says things louder for the people in the back. You’ll hear about:

2:00 - When imposter syndrome tends to show up, and how to manage it

7:14 - The biggest thing enrollment and social media marketers need to spend more time doing

17:01 - Why colleges aren’t utilizing more content from the current student point of view

20:30 - Lessons Higher Ed can learn from the entertainment industry

25:01 - Metrics to focus on when evaluating content 

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Tackling Imposter Syndrome Head-On

Imposter syndrome often creeps up on the most accomplished individuals, creating a paradox where expertise leads to more self-doubt. Stansel’s candid recount of his own battles with this phenomenon underscores its ubiquity, even among seasoned professionals.

The discussion highlights that recognizing and acknowledging imposter syndrome is the first step toward mitigating its effects. The key takeaway is that everyone, regardless of their success or position, navigates these doubts.

Emphasizing the importance of self-affirmation and the realization that you're in your role for a reason can be instrumental in overcoming these internal barriers.

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The Untapped Power of Social Listening

Social listening emerges as a potent tool yet to be fully harnessed by higher education institutions. Stansel points out that deep dives into social media can reveal insights not only about your institution but also about competitors and broader industry trends.

This approach can inform not only marketing strategies but also operational decisions, enhancing student experiences and engagement. The conversation serves as a clarion call for enrollment marketers to leverage social listening as a strategic asset, encouraging a more nuanced and informed engagement with their audiences.

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Personal Branding as a Catalyst for Growth

The dialogue also ventures into the importance of personal branding, with Stansel sharing his journey of building a significant online presence.

Consistency, engagement, and authenticity are heralded as pillars of successful personal branding. This segment serves as an inspirational guide for professionals looking to amplify their impact and reach within their fields. Stansel’s experience illustrates how personal branding can lead to unexpected opportunities, reinforcing the value of sharing your expertise and engaging with your community.

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Key Takeaways

• Recognize and Address Imposter Syndrome: Understand that feeling like an imposter is common among high-achieving individuals. Acknowledging these feelings and focusing on your achievements can help mitigate their impact.
• Leverage Social Listening: Use social listening to gain insights into student preferences, competitor strategies, and industry trends. This can inform more effective marketing strategies and operational improvements.
• Build Your Personal Brand: Consistently engage with your community, share your insights, and be authentic. Personal branding is a long-term investment that can open doors to new opportunities.

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About the Show: 

Jeremy Tiers, a well-known speaker in college admission, enrollment marketing, and leadership circles is your host for Mission Admissions. Join him every other week as he sits down with industry leaders and difference makers from both inside and outside of Higher Ed. You'll walk away with advice, tips and strategies you can apply in your day-to-day life.

Connect With Our Host:
Jeremy Tiers

https://www.linkedin.com/in/jeremytiers/

https://twitter.com/CoachTiers

About The Enrollify Podcast Network:

Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and The Application with Allison Turcio.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. 

Connect with Us at the Engage Summit:

Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at engage.element451.com — we can’t wait to see you there!