back to all Podcasts
EP
1
February 12, 2024
Episode 1:  The Marketing-Savvy President: A Refreshing Approach to Leadership

The Marketing-Savvy President: A Refreshing Approach to Leadership

Or listen on:

About the Episode

About the Episode: In this episode, "The Marketing-Savvy President," Dr. Anthony Cruz discusses his successful use of marketing strategies and social media to boost enrollment and community engagement at Miami Dade College's Kendall Campus. He highlights the role of strategic marketing and communications in higher education, particularly through the challenges of the pandemic, and shares insights on the impact of his initiatives. Read more about the IMPACT Framework mentioned in the episode.

About the Show: The Hidden Gem podcast is dedicated to empowering community college presidents, executive team members, enrollment, marketing and communication leaders with the knowledge and insights they need to harness the full potential of strategic marketing and communications within their institutions. This podcast aims to shed light on the often-overlooked aspects of marketing, emphasizing its vital role in shaping an institution's overall strategy and success.

By showcasing real-world examples, case studies, and interviews with experienced community college leaders and industry experts, the podcast will inspire its audience to view marketing and communication as integral components of their leadership toolkit, not an ancillary service. It aims to elevate the importance of these functions and empower leaders to make more informed and strategic decisions in their roles.

Connect With Our Host:

Maya Demishkevich

https://www.linkedin.com/in/mayademishkevich/


About The Enrollify Podcast Network:

The Hidden Gem: Marketing Community Colleges is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Visionary Voices: The College President’s Playbook and Confessions of a Higher Ed CMO.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com


Connect with Us at the Engage Summit:

Exciting news —  Maya will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at engage.element451.com — we can’t wait to see you there!

People in this episode

Host

Maya Demishkevich is the Chief Marketing Officer at Carroll Community College and the host of The Hidden Gem.

Interviewee

Anthony Cruz

Dr. Cruz currently serves as the Campus President of the Miami Dade College - Kendall Campus in Florida. During his twenty-seven years of higher education experience, Dr. Cruz has used his expertise to increase educational opportunities, enhance the student experience and bolster student success. Dr. Cruz is a native of Chicago, Illinois who grew up in Miami, Florida. Dr. Cruz works collaboratively with community partners to build pathways and remove barriers for students to thrive academically,

Other episodes

Ep. 8:  Ideas Worth Spreading: The TEDxUArizona JourneyPlay Button
Leadership
Ep. 8: Ideas Worth Spreading: The TEDxUArizona Journey

In this episode of Breaking Silos, we dive into the collaborative spirit behind TEDxUArizona.

with
Shane Baglini
Ep. 44: Three Productivity Strategies You Need to Know AboutPlay Button
Admissions + Enrollment
Ep. 44: Three Productivity Strategies You Need to Know About

Mission Admissions is a bi-weekly show hosted by Jeremy Tiers from Tudor Collegiate Strategies. Tune in as Jeremy sits down with leaders in other industries to see what advice, tips and strategies can be applied to the Higher Ed admissions space.

with
Jeremy Tiers
Ep. 45: Harnessing Data and SEO for Higher Ed SuccessPlay Button
Admissions + Enrollment
Ep. 45: Harnessing Data and SEO for Higher Ed Success

About the Episode:In this episode, Allison Turcio chats with Glenn Friesen, a seasoned SEO and data science expert at Cal Poly. Glenn shares his extensive journey from early tech enthusiast to leading digital strategist, emphasizing the importance of analytics and SEO in higher education.

with
Allison Turcio
Episode 29: Rethinking Ads and Monetization in the Age of AI SearchPlay Button
Technology + Data
Episode 29: Rethinking Ads and Monetization in the Age of AI Search

In this episode, Ardis Kadiu and Dr. JC Bonilla discuss Google's recent rollout of AI Overviews in search results and its implications for content discovery, user experience, and online advertising.

with
Ardis Kadiu
Episode #10: From Data to Advocacy: Shaping the Future of Community Colleges NationwidePlay Button
Marketing + Communications
Episode #10: From Data to Advocacy: Shaping the Future of Community Colleges Nationwide

About the Episode: In this enlightening episode, we welcome Dr. Martha Parham, the Senior VP of Public Relations for the American Association of Community Colleges (AACC), to discuss the pivotal role community colleges play in the higher education landscape.

with
Maya Demishkevich

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
cancel

Search podcasts, blog posts, people

Checking for redirect...