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10
June 17, 2024
Episode #10: From Data to Advocacy: Shaping the Future of Community Colleges Nationwide

From Data to Advocacy: Shaping the Future of Community Colleges Nationwide

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About the Episode

About the Episode: 

In this enlightening episode, we welcome Dr. Martha Parham, the Senior VP of Public Relations for the American Association of Community Colleges (AACC), to discuss the pivotal role community colleges play in the higher education landscape. Martha provides an in-depth look at the challenges and opportunities facing community colleges across the United States, emphasizing the critical support AACC provides through leadership, advocacy, and advancement. From navigating policy changes in Washington D.C. to leveraging data-driven marketing strategies, this episode sheds light on how community colleges can enhance their impact on students and communities nationwide.

 
About the Show: The Hidden Gem podcast is dedicated to empowering community college presidents, executive team members, enrollment, marketing and communication leaders with the knowledge and insights they need to harness the full potential of strategic marketing and communications within their institutions. This podcast aims to shed light on the often-overlooked aspects of marketing, emphasizing its vital role in shaping an institution's overall strategy and success.

By showcasing real-world examples, case studies, and interviews with experienced community college leaders and industry experts, the podcast will inspire its audience to view marketing and communication as integral components of their leadership toolkit, not an ancillary service. It aims to elevate the importance of these functions and empower leaders to make more informed and strategic decisions in their roles.

Connect With Our Host:

Maya Demishkevich

https://www.linkedin.com/in/mayademishkevich/

About The Enrollify Podcast Network:

The Hidden Gem: Marketing Community Colleges is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Visionary Voices: The College President’s Playbook and Confessions of a Higher Ed CMO.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com

Attend the Engage Summit for Free!

The Engage Summit is your roadmap for AI readiness in Higher Education. We’re not just talking theories; this conference is your guide to understanding and applying AI at your institution. By the end, you won’t just “get” AI — you’ll be ready to lead your campus through an AI transformation.

Every session at the 2024 Engage Summit (June 25-26) will be live-streamed (and recorded!) and registration is free!

That’s right – you can catch all the groundbreaking insights, innovative AI-strategies, and incredible speakers from the comfort of your own couch. No need to choose between sessions (because we’re recording them all!), no FOMO, and no ticket required.

👉🏻 Register By June 21

People in this episode

Host

Maya Demishkevich is the Chief Marketing Officer at Carroll Community College and the host of The Hidden Gem.

Interviewee

Martha Parham

Dr. Martha M. Parham is the senior vice president, public relations for the American Association of Community Colleges.

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