About the Episode
Over the last 18 months, Zach has been fortunate enough to interview more than 100 leaders in enrollment marketing on The Enrollify Podcast.
From VPs of Enrollment Management to Directors of Marketing, from college presidents to famous SEOs, and from CEOs of EdTech companies to brand experts at education marketing agencies.
And each bit of insight, inspiration, and education garnered from the guests we've had on the show, has augmented, in some way, his approach to marketing.
On this week's episode, Zach shares 10 lessons learned and takeaways taken after 100 conversations with some of the best in higher ed. The lessons are as follows:
- Stop Asking Broad Questions and Expecting Meaningful Insight
- Copywriting is the Most Accessible, Affordable, and Underrated of Marketing Tactics
- Imitate First, Differentiate Second
- Measure Twice, Cut Once
- The Future of Brand is Casual
- "How to" Content Still Really Freakin' Works
- Marketing Attribution is Still Subjective—And That's Not Necessarily a Bad Thing
- 80% of Your Content Can Be Good if 20% of Your Content is Great
- Insert Yourself Into the Conversation
- Higher Ed Marketers are More Progressive Than You Think
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