How to Design the Future of Graduate Enrollment Management

Marcus Hanscom

Marcus Hanscom is an established higher education marketing and enrollment management professional and consultant, having served in a variety of roles working with undergraduate and graduate students for 14 years. He currently serves as Director of Graduate Admission at Roger Williams University in Bristol, RI, where he helped facilitate seven percent average annual new student growth since his arrival and has helped build graduate student community and services on campus with the University’s first graduate student fee and Graduate Student Association. He previously worked in progressive roles in undergraduate and graduate admission at the University of New Haven in West Haven, CT. Marcus has presented widely on marketing strategies for adult and graduate students at national and regional conferences for Academic Impressions, Aslanian Market Research, Carnegie Communications, NAGAP, NEGAP, STAMATS, TxGAP, and others, and now serves for his third term on the NAGAP Board of Directors. He was awarded the Future Leader Award by NAGAP in 2012 and was the founding president of NEGAP, the New England Association for Graduate Enrollment Management.