How to Design the Future of Graduate Enrollment Management

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About the Episode

Marcus Hanscom is an incredible thinker with progressive insights about the future of graduate education and graduate student recruitment. On Enrollify’s recent Podcast Roadshow around New England, Zach sat down with Marcus to discuss the future of graduate enrollment management.

Marcus talked a lot about incentive alignment. Graduate education needs to be more agile, advanced degrees that meet the continually changing demands of today’s market need to be spun up quickly, but, in order to do so, you need faculty to be on board!

So, in order to encourage faculty members to create new graduate programs in a timely fashion, institutions need to find ways to ensure departments that if they meet their enrollment goals, the department will be rewarded with more resources.

Marcus also talked about how over the next few years, the infamous, looming 'Higher Ed Enrollment Cliff' will arrive and many institutions will likely turn to graduate enrollment to help make up for this loss in revenue. But, graduate enrollment management needs resources now to prepare for this moment. Waiting until the cliff hits hardest just might be too late.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Marcus Hanscom

Marcus Hanscom is an established higher education marketing and enrollment management professional and consultant, having served in a variety of roles working with undergraduate and graduate students for 14 years. He currently serves as Director of Graduate Admission at Roger Williams University in Bristol, RI, where he helped facilitate seven percent average annual new student growth since his arrival and has helped build graduate student community and services on campus with the University’s first graduate student fee and Graduate Student Association. He previously worked in progressive roles in undergraduate and graduate admission at the University of New Haven in West Haven, CT. Marcus has presented widely on marketing strategies for adult and graduate students at national and regional conferences for Academic Impressions, Aslanian Market Research, Carnegie Communications, NAGAP, NEGAP, STAMATS, TxGAP, and others, and now serves for his third term on the NAGAP Board of Directors. He was awarded the Future Leader Award by NAGAP in 2012 and was the founding president of NEGAP, the New England Association for Graduate Enrollment Management.

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