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EP
11
July 1, 2024
Episode #11: How to Build a Marketing Dream Team at a Community College

How to Build a Marketing Dream Team at a Community College

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About the Episode

About the Episode: 

In this episode of Hidden Gem, Maya interviews Lilian Clemente, the Executive Director of Strategic Marketing Communications and Interim VP for Strategy and Innovation at Front Range Community College. Lilian shares her journey of building a brand new marketing communication department from the ground up, discussing the challenges, strategies, and successes along the way. Tune in to discover how to assess your institution's needs, build trust within your community, and create a culture of collaboration and innovation.

Key Takeaways:

  1. Team Building: Discover how Lilian assessed the needs of Front Range Community College and strategically built a marketing team from two to twelve members in just one year.
  2. Internal Partnerships: Understand the importance of building trust and partnerships within the college community to enhance marketing efforts and align with institutional goals.
  3. Culture Development: Hear Lilian’s approach to creating a positive, customer-service-oriented culture within her team.
  4. Creative Collaboration: Find out how collaborating with faculty and leveraging student talent can benefit both the marketing team and the educational programs.

The IMPACT Framework

Connect With Our Host:

Maya Demishkevich

https://www.linkedin.com/in/mayademishkevich/

About The Enrollify Podcast Network:

The Hidden Gem: Marketing Community Colleges is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Visionary Voices: The College President’s Playbook and Confessions of a Higher Ed CMO.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com

People in this episode

Host

Maya Demishkevich is the Chief Marketing Officer at Carroll Community College and the host of The Hidden Gem.

Interviewee

Lilian Clemente

Lilian Clemente is a marketing and communications executive with 15+ years of experience in higher education.

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