About the Episode
Join Zach Busekrus, Founder of Enrollify, and Gil Rogers, Executive Vice President at PlatformQ, for an action-packed brainstorming session on what higher ed marketing in 2022 will look like. Zach and Gil each answer the following questions:
- What’s one higher ed marketing trend that everyone is bullish on that you think will totally flop?
- What’s an underrated higher ed marketing trend that you think more people should be focused on?
- What marketing channel will rise the most in importance for higher ed marketers?
- What marketing channel will wane most in importance for higher ed marketers?
- What marketing strategy or tactic will rise the most in importance for higher ed marketers?
- What marketing strategy or tactic will wane most in importance for higher ed marketers?
- What shifts, if any, do you predict college and universities will make to how marketing teams/departments are structured/function in 2022?
- What higher ed software, tool, or app, or higher ed adjacent software, tool, or app, are you most excited about in 2022?
- What company or agency that supports higher ed do you think will have a breakout year in 2022?
- What higher ed event are you most excited about attending in 2022?
- Let’s talk about scroll time — where should higher ed marketers be spending more of their time online in 2022 than they did in 2021?
- How is PlatformQ planning on spending your marketing budget in 2022 (I can then share what Enrollify’s strategy will look like)?
- What are your parting words of wisdom for higher ed marketers in 2022?
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