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Higher Ed Pulse
Episode 116: What I've Learned After 100+ Marketing Campaigns – An Intro to Enrollify's New Chief Edutainment Officer
EP
116
January 13, 2022
Episode 116: What I've Learned After 100+ Marketing Campaigns – An Intro to Enrollify's New Chief Edutainment Officer

What I've Learned After 100+ Marketing Campaigns – An Intro to Enrollify's New Chief Edutainment Officer

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About the Episode

On this week’s episode of The Enrollify Podcast, Zach (literally) sits down with Shane Kehl, the new Chief Edutainment Officer at Enrollify.

Shane’s marketing and media career unofficially started in high school and has evolved from printing out directions to a local hockey rink to consulting with higher education institutions about their annual marketing and admissions strategy. He’s strategized and worked through hundreds of marketing and recruitment campaigns and sheds some light on new and old tactics shaping the higher ed space.

Tune in to hear more about the unique tactics some schools are implementing and how their strategic decisions benefitted the longevity of their programs through:

1. SEO intentionality and building a content foundation

2. Treating marketing and admissions a bit more like a marketing and sales team

3. Innovative ways to reduce friction with prospects without sacrificing data and insights

You can get in on the ground floor as Shane reignites his social game by following him on LinkedIn and Twitter. 

People in this episode

Host

Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Interviewee

Shane Kehl

Shane is the Chief Edutainment Officer for Enrollify. He takes any opportunity to make marketing fun and enjoyable while maintaining a healthy level of helpfulness and data-backed information. When he’s not being sarcastic or irritating Zach, he’s enjoying a sports game or nice brunch – mimosa, hold the OJ. His goal is to make higher ed even more fun and lively by injecting new ideas wherever he can.

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