Hot Takes on Higher Ed Marketing with Ryan Morabito

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About the Episode

In this fast-paced conversation, Ryan and Zach discuss:

How to build your personal brand as a higher ed marketer on LinkedIn
Why marketing attribution in 2022 is still so damn hard
The pros of taking a channel-specific approach to your marketing
What most schools get wrong about how to reach students in 2022
And lots more!

Connect with Ryan on LinkedIn here.

Need help with branding? Connect with Ryan and the team at 5-degrees here!

If you like this podcast, chances are you’ll like other Enrollify shows too!

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.

Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Tiers, Jaime Hunt, Corynn Myers, Jaime Gleason and many more.

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea. Find yours at podcasts.enrollify.org.

People in this episode

Host

Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Interviewee

Ryan Morabito

Ryan is a brand marketing expert with over two decades of higher education experience. He has partnered with 125+ colleges and universities in the development and implementation of long and short-term branding and marketing initiatives. He currently serves as a Senior Vice President at 5 Degrees Branding and runs his own consultancy, MarkEd, on the side. He’s an intentional and creative thinker, and a proven leader at delivering high quality market research initiatives, optimizing brand awareness, and developing strategic models that focus operational efforts and drive results.

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