Join us virtually on June 24-25 for the Engage Summit for FREE |

Register Today
EP
131
September 22, 2022
Episode 131: Hot Takes on Higher Ed Marketing with Ryan Morabito

Hot Takes on Higher Ed Marketing with Ryan Morabito

Or listen on:

About the Episode

In this fast-paced conversation, Ryan and Zach discuss:

  • How to build your personal brand as a higher ed marketer on LinkedIn
  • Why marketing attribution in 2022 is still so damn hard
  • The pros of taking a channel-specific approach to your marketing
  • What most schools get wrong about how to reach students in 2022
  • And lots more!

Connect with Ryan on LinkedIn here.

Need help with branding? Connect with Ryan and the team at 5-degrees here!

If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. 

Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Tiers, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea.  Find yours at podcasts.enrollify.org. 

People in this episode

Host

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Interviewee

Ryan Morabito

Ryan is a brand marketing expert with over two decades of higher education experience. He has partnered with 125+ colleges and universities in the development and implementation of long and short-term branding and marketing initiatives. He currently serves as a Senior Vice President at 5 Degrees Branding and runs his own consultancy, MarkEd, on the side. He’s an intentional and creative thinker, and a proven leader at delivering high quality market research initiatives, optimizing brand awareness, and developing strategic models that focus operational efforts and drive results.

Other episodes

Episode 54: How Iowa Boosted Clicks and Gifts on One Day for IowaPlay Button
Episode 54: How Iowa Boosted Clicks and Gifts on One Day for Iowa

Day sits down with Veronica Jones and Zack Schmidt from the University of Iowa Center for Advancement to unpack how they moved from a time-consuming email process to a smart, automated strategy

Episode 82: Engage Summit 2025 - Preview SpecialPlay Button
Episode 82: Engage Summit 2025 - Preview Special

Ardis Kadiu and JC Bonilla take listeners behind the scenes of Element451's upcoming Engage Summit.

Episode 70: Washington’s Marching Orders for Higher EdPlay Button
Episode 70: Washington’s Marching Orders for Higher Ed

Mallory Willsea is joined by Brad Carson—former University of Tulsa president, former U.S. Congressman, and now president of Americans for Responsible Innovation—to explore how colleges are being drafted into America’s AI future.

Ep. 81: Stories that Stick: Humanizing Higher Ed’s ImpactPlay Button
Ep. 81: Stories that Stick: Humanizing Higher Ed’s Impact

Jaime Hunt sits down with higher ed storyteller and communications strategist Kristin Hanson to unpack the strategic value of proactive storytelling.

Pulse Check: The Culture Code Part 3Play Button
Pulse Check: The Culture Code Part 3

Christian Ponce sits down with Ray Martinez, VP and CEO of Archer Education, to unpack how AI and emerging technologies are disrupting and improving higher education marketing.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people