Mastering Strategic Enrollment Marketing: Top 10 Focus Areas (Part 2)

About the Episode: 

In this two-part episode of Hidden Gem, Maya Demishkevich interviews Diane Burkett, Executive Director of Marketing and Public Affairs at College of the Mainland. Diane shares her comprehensive approach to strategic enrollment marketing, focusing on ten key areas that have driven significant growth and success for her institution. From optimizing websites and creating seamless student experiences to shaping public perceptions and leveraging innovative technologies, Diane offers valuable insights and practical strategies for higher education marketers. Tune in to learn how to navigate the complexities of enrollment marketing and build a cohesive and impactful brand identity.

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1. Audience Insights: Learn how to gather insights about your target audience through data analysis, surveys, and focus groups, and how these insights influence your marketing strategies.
2. Nurturing Existing Leads: Understand techniques for targeting and nurturing existing lead pipelines to boost enrollment, emphasizing follow-up communications and personalized engagement.
3. Innovative Technologies: Explore the latest technological innovations in enrollment marketing, such as AI-powered chatbots and advanced CRM systems, and their impact on marketing efforts.
4. Social Media Strategy: Discover the power of social media in boosting enrollment through a case study and learn best practices for leveraging social media platforms effectively.
5. Data-Driven Marketing: Understand the importance of data in shaping enrollment marketing strategies and see an example of a data-informed decision that significantly impacted enrollment.

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The IMPACT Framework 

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Connect With Our Host:

Maya Demishkevich

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About The Enrollify Podcast Network:

The Hidden Gem: Marketing Community Colleges is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Visionary Voices: The College President’s Playbook and Confessions of a Higher Ed CMO.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.