The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent
EP
16
October 10, 2019
Episode 16: Recruitment Tactics Have Dramatically Changed - Here's How Institutions Should Optimize Their Brand for Generation Z | The Enrollify Podcast

Recruitment Tactics Have Dramatically Changed - Here's How Institutions Should Optimize Their Brand for Generation Z

Or listen on:

About the Episode

A few years ago, enrollment managers couldn't stop talking about how Millennials were disrupting the traditional student recruitment process - and now they can't stop talking about Generation Z (people born in the mid 1990s to the early 2000s).  On this week's episode of the Enrollify Podcast, we chat with Bart Caylor about the meaningful differences between Millennials and Gen Z-ers, how enrollment managers need to adjust their communication tactics in order to win Gen Z's attention, and what small schools with small budgets can do to stand out in an increasingly crowded market.

People in this episode

Host

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Bart Caylor

Bart has worked with global brands such as AT&T, IAMs Pet Food, Motorola, RCA, and GE. With nearly 30 years in design and marketing, he has spent 25 years in web design and digital marketing, 20 years working with education clients. His goal is to partner with his clients to provide them expertise and solutions facing the challenges of the ever-changing marketing and communication landscape.

Other episodes

Episode 116: If Comms Is Last, Strategy Is BrokenPlay Button
Episode 116: If Comms Is Last, Strategy Is Broken

Jaime Hunt welcomes Amber Kennedy, Executive Director for Content and Strategy at William & Mary, to explore why strategic communications is one of higher education's most underutilized assets.

Episode #353: How Higher Ed Can Lead Through AI TransformationPlay Button
Episode #353: How Higher Ed Can Lead Through AI Transformation

Lydia Logan, Vice President for Global Education and Workforce Development at IBM, discusses why institutions need clear AI governance, policies, and frameworks that balance responsible use with the need to build students’ AI literacy and fluency.

Episode 24: AI and the Future of WorkPlay Button
Episode 24: AI and the Future of Work

Host JC Bonilla hits reset to refocus Higher Intelligence on what AI means for the future of work. To help find the answers, he's joined by a new team of Enrollify experts from across higher ed and the EdTech landscape — Alison Turcio, Brian Piper, Carrie Phillips, and Rishabh Malhotra.

with
JC
Episode 140: Is Your Social Data Driving Decisions?Play Button
Episode 140: Is Your Social Data Driving Decisions?

Mallory is joined by Perry Rockwood, Social Media Manager at BYU-Idaho, to explore how his team uses weekly engagement data like saves and shares to shape content strategy.

Pulse Check: What Do We Really Need? — Pt 5Play Button
Pulse Check: What Do We Really Need? — Pt 5

In the final episode of What Do We Really Need?, Ologie Marketing Director Erin Fields talks with Doug Edwards, Ologie’s Chief Strategy Officer, about turning that request into useful direction

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people