About the Episode
About the Episode: In another Enrollify Podcast Network crossover, Day joins Dustin to reflect on her amazing inaugural season of Talking Tactics and discuss what is to come in the year ahead. She also talks about her work at Ologie and teases her upcoming book all about email.
The Genesis of a Marketing Maven
Dayana's story is a testament to the power of adaptability and passion. Born in Venezuela and having lived in six different countries, she brings a unique global perspective to her work.
Currently residing in Canada, Dayana and her family have embraced a car-free lifestyle in a city not designed for walking, showcasing her commitment to sustainability and community engagement.
Professionally, Dayana has found her calling in email marketing, a niche where she excels and innovates.
The Philosophy Behind Ologie
Ologie, where Dayana directs strategy, specializes in branding, marketing, digital, and web solutions for nonprofit institutions, with a strong focus on educational entities.
Dayana’s role involves diving deep into the essence of an institution, uncovering its unique identity through spreadsheets, data, and heartfelt conversations.
The goal? To craft brand strategies that resonate on a profound level, often moving stakeholders to tears with the power of well-articulated identity.
The Birth of Talking Tactics Podcast
The Talking Tactics podcast emerged from Dayana's desire to stay connected to the pulse of enrollment marketing strategies despite not being directly involved in campus operations.
The podcast serves as a platform for sharing innovative tactics in higher education marketing, with a particular focus on actionable strategies that can be implemented with limited resources.
Dayana's vision was to create a resource that empowers higher education professionals to execute effective strategies, regardless of their institution's size or budget.
The Journey Ahead
Looking to the future, Dayana is excited about the upcoming season of Talking Tactics, which promises to delve into AI-related tactics and other innovative approaches to enrollment marketing.
Her ultimate dream is to see listeners apply the tactics discussed on the podcast and share their success stories, fostering a community of collaborative growth and learning.
Key Takeaways
- Dayana Kibilds brings a unique blend of global insights and a passion for email marketing to her role at Ology.
- Ology's commitment to crafting deeply resonant brand strategies highlights the importance of understanding an institution's essence.
- The Talking Tactics podcast fills a crucial gap in higher education marketing by focusing on actionable strategies that can be implemented with limited resources.
- Dayana’s work exemplifies the power of learning, sharing, and evolving together in the ever-changing landscape of higher education marketing.
About the Show: The Higher Ed Geek Podcast explores the impact of edtech on the student experience by speaking with diverse leaders from institutions, companies, and nonprofit organizations. Each week we aim to provide an engaging, fun, and relevant dose of professional development that honors the wide range of work happening all across the higher ed ecosystem. Come geek out with us! The Higher Ed Geek Podcast is hosted by Dustin Ramsdell and is a proud member of the Enrollify Podcast Network.
Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/
https://twitter.com/HigherEd_Geek
About The Enrollify Podcast Network:
The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Generation AI and I Wanna Work There.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Dustin will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31.
Learn more and register at engage.element451.com — we can’t wait to see you there!
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