About the Episode
About the Episode:
Mallory and Seth discuss the critical topic of doing more with less in higher education marketing. Seth breaks his recommendations down into three buckets: Build bottom of the funnel up, Best practices, and Velocity not Volume – with a focus on practical strategies for optimizing marketing efforts and where artificial intelligence can have a massive impact.
Key Takeaways:
- Effective Marketing Strategies: Focus on bottom-of-the-funnel tactics to drive conversions with minimal budget.
- Optimizing Search Spend: Invest in branded and non-branded paid search, targeting problem-based queries.
- Increasing Working Dollars: Find ways to allocate more budget to actual marketing activities by reducing overhead costs.
- Velocity Over Volume: Shortening the inquiry-to-enrollment timeline can pull revenue forward and improve conversion rates.
- AI Integration: Utilize AI tools to streamline communication and operational workflows, enhancing efficiency.
Connect With Our Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
Seth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell
About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
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