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22
July 1, 2024
Episode 22: Doing More With Less

Episode 22: Doing More With Less

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About the Episode

About the Episode:

Mallory and Seth discuss the critical topic of doing more with less in higher education marketing. Seth breaks his recommendations down into three buckets: Build bottom of the funnel up, Best practices, and Velocity not Volume – with a focus on practical strategies for optimizing marketing efforts and where artificial intelligence can have a massive impact.

Key Takeaways:

  • Effective Marketing Strategies: Focus on bottom-of-the-funnel tactics to drive conversions with minimal budget.
  • Optimizing Search Spend: Invest in branded and non-branded paid search, targeting problem-based queries.
  • Increasing Working Dollars: Find ways to allocate more budget to actual marketing activities by reducing overhead costs.
  • Velocity Over Volume: Shortening the inquiry-to-enrollment timeline can pull revenue forward and improve conversion rates.
  • AI Integration: Utilize AI tools to streamline communication and operational workflows, enhancing efficiency.

Connect With Our Hosts:

Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

Seth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell

About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

People in this episode

Host

Mallory Willsea is the Chief Strategist and Producer of Enrollify — higher ed’s largest and most trusted podcast network - and host of The Higher Ed Pulse.

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Interviewee

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