About the Episode
From working for Tony Robbins to dabbling in strategy at an ad agency to working as a dean at Southern California Seminary, Edward J. Herrelko III, Ph.D. has built quite a diverse resume. Edward is currently the Executive Director of Marketing & Communication, and the Chief Marketing Officer at Dallas Theological Seminary. Edward believes that "everything hinges on marketing" and that today's graduate enrollment management teams must become experts in executing data-driven campaigns that out smart, not out spend, the competition - especially those enrollment managers who recruit for niche programs. Edward also shares ideas on how institutions can better the student experience to reduce friction - from initial inquiry all the way through graduation.
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