About the Episode
About the Episode:
This week, we’re pleased to welcome back Robert Li, Owner of University FM. They delve into the mission and vision behind Professors FM, a network dedicated to helping scholars communicate their research to the general public through podcasts. Robert shares his journey from college radio to creating a platform that empowers faculty members to engage with broader audiences. They discuss the benefits of podcasting for academics, the importance of accessible research communication, and how Professors FM supports scholars in becoming better communicators.
The Genesis of Professors FM
Robert Li, co-founder of University FM, which is a dedicated higher education podcast agency, introduces his new initiative, Professors FM. This podcast network exclusively features shows hosted by scholars, including professors, lecturers, and researchers. Unlike traditional academic communication, these podcasts aim to make research accessible and engaging for the general public.
Robert's inspiration for Professors FM traces back to his days at the University of Michigan's radio station, WCBN 88.3 FM, where he honed his skills in audio storytelling. Recognizing the untapped potential in higher education storytelling, Robert, along with his brother Sean, sought to create a platform that could bring impactful academic stories to a broader audience. The aim is not just to communicate research but to make it relatable and actionable for everyday life.
Addressing Unmet Needs in Academia
Professors FM was born out of the recognition of two unmet needs. Firstly, many scholars desire to publicize their research and engage with a wider audience but often lack the necessary support and bandwidth from their institutions. University FM steps in to fill this gap by providing production assistance, consulting, and even developing podcast training programs in collaboration with institutions like Emory University's Public Scholarship Center.
Secondly, there is a growing demand among the general public for credible, expert-backed information. While many sources of information exist, they are often fragmented and hard to access. Professors FM aims to be the go-to resource for anyone seeking well-informed, research-based insights directly from scholars. This initiative not only benefits the scholars in reaching a broader audience but also addresses the public's need for trustworthy and relevant information.
Overcoming Challenges and Inspiring Change
The journey to making Professors FM a reality is not without its challenges. One significant hurdle is helping scholars, who may not be natural communicators, to effectively convey their research in a podcast format. Robert emphasizes the importance of training and practice, offering guidance on refining key messages and breaking down complex concepts into simpler terms. This support system is crucial in helping scholars gain confidence and proficiency in public communication.
Moreover, the initiative seeks to align with the strategic goals of faculty heads, research directors, and media relations teams within institutions. By making it easier for scholars to engage in podcasting, Professors FM hopes to foster a culture of public scholarship that not only highlights the value of academic research but also inspires thoughtful discussions and applications in everyday life.
The Broader Impact of Professors FM
As the conversation winds down, Robert expresses his excitement about the potential of Professors FM. The initiative is institution-agnostic, welcoming scholars from all types of institutions and backgrounds. This inclusivity ensures a rich diversity of perspectives and knowledge, creating a centralized source for high-quality, research-based content.
Robert envisions Professors FM as a blend of the breadth of Wikipedia and the depth of a TED Talk, offering listeners a platform to explore interconnected areas of knowledge. This holistic approach not only enriches individual lives but also elevates the public's understanding and appreciation of academic research.
In conclusion, Professors FM represents a bold step forward in public scholarship, leveraging the power of podcasting to bridge the gap between academia and the general public. By making research more accessible, engaging, and actionable, this initiative has the potential to transform how we perceive and interact with academic knowledge.
Key Takeaways:
- Professors FM: A new podcast network featuring shows hosted by scholars, aimed at making academic research accessible to the general public.
- Unmet Needs: Addresses the lack of support for scholars wanting to publicize their research and the public's demand for credible information.
- Training and Support: Provides production assistance, podcast training, and guidance to help scholars become effective communicators.
- Inclusive Platform: Welcomes scholars from all types of institutions, creating a rich diversity of perspectives and knowledge.
- Holistic Approach: Aims to blend the breadth of Wikipedia with the depth of a TED Talk, fostering interconnected knowledge and thoughtful discussions.
About the Show: The Higher Ed Geek Podcast explores the impact of edtech on the student experience by speaking with diverse leaders from institutions, companies, and nonprofit organizations. Each week we aim to provide an engaging, fun, and relevant dose of professional development that honors the wide range of work happening all across the higher ed ecosystem. Come geek out with us! The Higher Ed Geek Podcast is hosted by Dustin Ramsdell and is a proud member of the Enrollify Podcast Network.
Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/
https://twitter.com/HigherEd_Geek
About The Enrollify Podcast Network:
The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Generation AI and I Wanna Work There.
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