The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent
EP
27
June 21, 2024
Episode 27: From Intent to Indecision: Insights on Enrollment Choices

From Intent to Indecision: Insights on Enrollment Choices

Or listen on:

About the Episode

About the Episode: 

In this episode of the EduData Podcast, hosts Jamie and Timothy dive into a recent study by the Art and Science Group that explores why some high school seniors intending to go to college ultimately decide not to. They discuss the survey's fresh findings from February and March, shedding light on key factors that influence these decisions. They also examine the complex relationship between activity data and college decisions, urging educators and policymakers to consider multiple interpretations. Join them for an insightful discussion on the trends and implications of changing college plans.

Link to Case Study

Key Takeaways

  • Reasons for Non-Attendance:
    • The majority (53%) of students who decided against attending a four-year college plan to attend a two-year institution later.
    • Only 4% of respondents felt college was not a good value, countering a common perception in public discourse.
    • Political affiliation had minimal impact on college-going decisions, with just 2% citing it as a factor.
  • Activity Data as Predictors:
    • Filling out the FAFSA and contacting admissions were statistically significant indicators of eventual enrollment.
    • Activities like attending campus tours, speaking to admissions staff, and engaging family in conversations about college also had strong correlations with attendance.
  • Community College Pipeline:
    • Strengthening partnerships between two-year and four-year institutions is critical as more students consider this pathway.

Episode Summary

Why Students Change Their Minds About College

The study surveyed nearly 3,000 students who initially intended to attend college but later chose not to. While cost was a factor, only a small percentage of students (4%) felt that college wasn’t worth the investment. Most (53%) pivoted toward attending a two-year institution, highlighting the growing importance of the community college pipeline in higher education strategy.

The survey also addressed common myths:

  • Political Affiliation: Despite media narratives, only 2% of respondents cited political leanings as a reason for their decision not to attend.
  • Socioeconomic Factors: As expected, marginalized groups and low-income students were overrepresented in the non-attending cohort, reflecting systemic challenges in access and affordability.

Activity Data: A Window into Student Decisions

The study provided compelling evidence that specific activities predict whether students will ultimately attend college. Key insights include:

  • FAFSA Completion: 73% of those who filled out the FAFSA attended college, compared to 44% who didn’t.
  • Admissions Engagement: Students who contacted admissions were significantly more likely to attend (70%) than those who didn’t (48%).
  • Family Discussions: Engaging family in conversations about college proved to be a near-universal activity among attendees.

The hosts caution against assuming causation, emphasizing the need to interpret such data thoughtfully to avoid misleading conclusions.

The Role of Community Colleges and Partnerships

The data highlights the growing reliance on two-year colleges as an accessible entry point for students. For four-year institutions, this means:

  1. Investing in Transfer Pipelines: Building stronger partnerships with community colleges can help create smoother pathways for students to earn four-year degrees.
  2. High School Collaboration: Counselors should be equipped to guide students toward both two-year and four-year options, ensuring all pathways to success are on the table.
  3. Early Outreach: Connecting with students earlier and addressing affordability concerns proactively can mitigate summer melt and non-enrollment.

Connect With Our Co-Hosts:

Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/

Timothy Davis
https://www.linkedin.com/in/davis-timothy/

About The Enrollify Podcast Network: The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and The Higher Ed Geek.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com

Attend the Engage Summit for Free!

The Engage Summit is your roadmap for AI readiness in Higher Education. We’re not just talking theories; this conference is your guide to understanding and applying AI at your institution. By the end, you won’t just “get” AI — you’ll be ready to lead your campus through an AI transformation.

Every session at the 2024 Engage Summit (June 25-26) will be live-streamed (and recorded!) and registration is free!

That’s right – you can catch all the groundbreaking insights, innovative AI-strategies, and incredible speakers from the comfort of your own couch. No need to choose between sessions (because we’re recording them all!), no FOMO, and no ticket required.

👉🏻 Register By June 21

People in this episode

Host

Jamie Boggs is a Senior Engagement Analyst at Element451 and host of EduData.

Timothy Davis is an Engagement Analyst at Element451 and host of EduData.

Interviewee

No items found.

Other episodes

Episode #314: Why Faculty Are Your Secret Marketing WeaponPlay Button
Episode #314: Why Faculty Are Your Secret Marketing Weapon

Dustin sits down with Brian Hartnack, Founder and CEO of Archer Education, for a rich conversation about the evolution of digital marketing and enrollment management in higher ed.

Episode 1: How AI Will Redefine Higher Ed in 2026Play Button
Episode 1: How AI Will Redefine Higher Ed in 2026

JC Bonilla sits down with Dr. Paul Russo, Vice Provost and Founding Dean of the Katz School of Science and Health at Yeshiva University.

Ep. 81: Self-Awareness And Handling Failure As A Young ProfessionalPlay Button
Ep. 81: Self-Awareness And Handling Failure As A Young Professional

Jeremy Tiers chats with Conrad Hawley, a 23 year-old former dual-sport college athlete turned motivational speaker.

Episode 88: Student Fans: Using Taylor Swift's Playbook for Higher Ed SuccessPlay Button
Episode 88: Student Fans: Using Taylor Swift's Playbook for Higher Ed Success

Allison is joined by Jenny Petty and Kerri Shook to discuss rethinking student recruitment and retention by building a fan base.

Episode 101: AI Won’t Save Higher Ed, Leadership WillPlay Button
Episode 101: AI Won’t Save Higher Ed, Leadership Will

Mallory Willsea sits down with Dr. Claire Brady, President of Glass Half-Full Consulting and author of the upcoming book AI with Intention: The Leadership Guide for Higher Education.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people