The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent
EP
27
June 21, 2024
Episode 27: From Intent to Indecision: Insights on Enrollment Choices

From Intent to Indecision: Insights on Enrollment Choices

Or listen on:

About the Episode

About the Episode: 

In this episode of the EduData Podcast, hosts Jamie and Timothy dive into a recent study by the Art and Science Group that explores why some high school seniors intending to go to college ultimately decide not to. They discuss the survey's fresh findings from February and March, shedding light on key factors that influence these decisions. They also examine the complex relationship between activity data and college decisions, urging educators and policymakers to consider multiple interpretations. Join them for an insightful discussion on the trends and implications of changing college plans.

Link to Case Study

Key Takeaways

  • Reasons for Non-Attendance:
    • The majority (53%) of students who decided against attending a four-year college plan to attend a two-year institution later.
    • Only 4% of respondents felt college was not a good value, countering a common perception in public discourse.
    • Political affiliation had minimal impact on college-going decisions, with just 2% citing it as a factor.
  • Activity Data as Predictors:
    • Filling out the FAFSA and contacting admissions were statistically significant indicators of eventual enrollment.
    • Activities like attending campus tours, speaking to admissions staff, and engaging family in conversations about college also had strong correlations with attendance.
  • Community College Pipeline:
    • Strengthening partnerships between two-year and four-year institutions is critical as more students consider this pathway.

Episode Summary

Why Students Change Their Minds About College

The study surveyed nearly 3,000 students who initially intended to attend college but later chose not to. While cost was a factor, only a small percentage of students (4%) felt that college wasn’t worth the investment. Most (53%) pivoted toward attending a two-year institution, highlighting the growing importance of the community college pipeline in higher education strategy.

The survey also addressed common myths:

  • Political Affiliation: Despite media narratives, only 2% of respondents cited political leanings as a reason for their decision not to attend.
  • Socioeconomic Factors: As expected, marginalized groups and low-income students were overrepresented in the non-attending cohort, reflecting systemic challenges in access and affordability.

Activity Data: A Window into Student Decisions

The study provided compelling evidence that specific activities predict whether students will ultimately attend college. Key insights include:

  • FAFSA Completion: 73% of those who filled out the FAFSA attended college, compared to 44% who didn’t.
  • Admissions Engagement: Students who contacted admissions were significantly more likely to attend (70%) than those who didn’t (48%).
  • Family Discussions: Engaging family in conversations about college proved to be a near-universal activity among attendees.

The hosts caution against assuming causation, emphasizing the need to interpret such data thoughtfully to avoid misleading conclusions.

The Role of Community Colleges and Partnerships

The data highlights the growing reliance on two-year colleges as an accessible entry point for students. For four-year institutions, this means:

  1. Investing in Transfer Pipelines: Building stronger partnerships with community colleges can help create smoother pathways for students to earn four-year degrees.
  2. High School Collaboration: Counselors should be equipped to guide students toward both two-year and four-year options, ensuring all pathways to success are on the table.
  3. Early Outreach: Connecting with students earlier and addressing affordability concerns proactively can mitigate summer melt and non-enrollment.

Connect With Our Co-Hosts:

Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/

Timothy Davis
https://www.linkedin.com/in/davis-timothy/

About The Enrollify Podcast Network: The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and The Higher Ed Geek.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com

Attend the Engage Summit for Free!

The Engage Summit is your roadmap for AI readiness in Higher Education. We’re not just talking theories; this conference is your guide to understanding and applying AI at your institution. By the end, you won’t just “get” AI — you’ll be ready to lead your campus through an AI transformation.

Every session at the 2024 Engage Summit (June 25-26) will be live-streamed (and recorded!) and registration is free!

That’s right – you can catch all the groundbreaking insights, innovative AI-strategies, and incredible speakers from the comfort of your own couch. No need to choose between sessions (because we’re recording them all!), no FOMO, and no ticket required.

👉🏻 Register By June 21

People in this episode

Host

Jamie Boggs is a Senior Engagement Analyst at Element451 and host of EduData.

Timothy Davis is an Engagement Analyst at Element451 and host of EduData.

Interviewee

No items found.

Other episodes

AMA Mini Series: Retention as a Marketer’s JobPlay Button
AMA Mini Series: Retention as a Marketer’s Job

In this special bonus episode from the AMA Mini-Series, hosted by Allison Turcio, she dives into one of the most pressing—and often overlooked—topics in higher education: retention.

Ep. 34: Guidelines Over Policies: Smarter AI Adoption in Higher EdPlay Button
Ep. 34: Guidelines Over Policies: Smarter AI Adoption in Higher Ed

In this episode, Brian talks with Rob McDole, Director for the Center of Teaching and Learning at Cedarville University, about how AI is transforming the way higher education teaches and learns.

Pulse Check: Building the Modern Campus - A Higher-Ed Project Management Playbook Part 1Play Button
Pulse Check: Building the Modern Campus - A Higher-Ed Project Management Playbook Part 1

Jake Tolman, CEO of MainForm Consulting, kicks off a four-part pulse check series from Enrollify with guest John Connolly of PMO Delivery Partners.

Episode #308: Building the Future of Degree Management with Student-Centered DesignPlay Button
Episode #308: Building the Future of Degree Management with Student-Centered Design

In this episode, Dustin chats with Sabih Bin Wasi, Founder and CEO of Stellic, about rethinking course registration, degree planning, and the broader student experience.

Ep. 77: Managing Conversations With Your School’s President And The Board Of TrusteesPlay Button
Ep. 77: Managing Conversations With Your School’s President And The Board Of Trustees

Jeremy Tiers interviews Amanda Craddock, Vice President for Enrollment Management at Coastal Carolina University.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people