Why I Transitioned from Advising to Graduate Admissions - And What I Learned Along the Way

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About the Episode

Jessica Cox started her career in higher education working in advising at Manhattanville College in Purchase, New York. Manhattanville College's advising office is anything but typical - it operates more like a customer success department than it does a customer service department, which means that Jessica was intimately involved in ensuring that students AND alumni were thriving during the program and after graduation. After almost three years, Jessica decided to take what she'd learned while accompanying graduate education students through their respective programs and apply it on the front lines - in the office of graduate admissions and recruitment. On this week's episode, Zach Busekrus sits down with Jessica to discuss:

Why Jessica left advising for admissions
How enrollment marketers working in graduate admissions can do a better job at reducing friction during the handoff between admissions and advising
How her advising experience enabled Jessica to be a better enrollment marketing and "sales" professional

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Jessica Cox

I’m a Graduate Admissions Counselor for the School of Education at Manhattanville College. I’ve been working in higher education for almost 5 years, starting in the Graduate Advising office and eventually moving to Admissions after receiving my Master’s in Marketing and Communications Management in 2018. In my spare time I love to read books on Tudor history, hike and travel!

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