Episode #296: How AI Can Optimize Marketing Attribution

EP

296

September 10, 2025

How AI Can Optimize Marketing Attribution

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About the Episode

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About the Episode:

In this episode, Dustin sits down with Mike Stratta, CEO of Arcaléa, to unpack how AI is reshaping marketing strategies across industries—and what that means for higher ed. From his frustrations with top-line-only marketing to developing a data-powered product called Galileo, Mike shares how higher ed institutions can finally move beyond assumptions and start measuring what really works. They also reflect on key takeaways from the eduWeb Summit, where curiosity, collaboration, and AI-driven strategies took center stage.

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About the Show: The Higher Ed Geek Podcast explores the impact of edtech on the student experience by speaking with diverse leaders from institutions, companies, and nonprofit organizations. Each week we aim to provide an engaging, fun, and relevant dose of professional development that honors the wide range of work happening all across the higher ed ecosystem. Come geek out with us! The Higher Ed Geek Podcast is hosted by Dustin Ramsdell and is a proud member of the Enrollify Podcast Network.

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Connect With Our Host:
Dustin Ramsdell‍

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About The Enrollify Podcast Network:
The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Some of our favorites include Generation AI.

Enrollify is produced by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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People in this episode

Host

Dustin Ramsdell

Dustin Ramsdell is a leading content creator and influencer in the Higher EdTech space, and the host of Higher Ed Geek.

Interviewee

Michael Stratta

Mike Stratta is the founder and CEO of Arcalea.

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