back to all Podcasts
EP
3
March 11, 2024
Episode 3: Beyond Promotion: Marketing's Crucial Role in Shaping Community College

Beyond Promotion: Marketing's Crucial Role in Shaping Community College

Or listen on:

About the Episode

About the Episode: Dive into the heart of community college marketing, where hosts Maya Demishkevich, Dan Baum, and Keith Paul illuminate the expansive role of marketing within community colleges. This episode transcends traditional notions of marketing, revealing its significance far beyond promotion, to encompass a comprehensive approach to student engagement, institutional growth, and community impact. Through engaging discussions, Dan and Keith share their wealth of experience, offering profound insights into the strategic, operational, and visionary aspects of marketing that can redefine success for community colleges.

About the Show: The Hidden Gem podcast is dedicated to empowering community college presidents, executive team members, enrollment, marketing and communication leaders with the knowledge and insights they need to harness the full potential of strategic marketing and communications within their institutions. This podcast aims to shed light on the often-overlooked aspects of marketing, emphasizing its vital role in shaping an institution's overall strategy and success.

By showcasing real-world examples, case studies, and interviews with experienced community college leaders and industry experts, the podcast will inspire its audience to view marketing and communication as integral components of their leadership toolkit, not an ancillary service. It aims to elevate the importance of these functions and empower leaders to make more informed and strategic decisions in their roles.

Connect With Our Host:

Maya Demishkevich

https://www.linkedin.com/in/mayademishkevich/


About The Enrollify Podcast Network:

The Hidden Gem: Marketing Community Colleges is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Visionary Voices: The College President’s Playbook and Confessions of a Higher Ed CMO.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com


Connect with Us at the Engage Summit:

Exciting news —  Maya will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at engage.element451.com — we can’t wait to see you there!

People in this episode

Host

Maya Demishkevich is the Chief Marketing Officer at Carroll Community College and the host of The Hidden Gem.

Interviewee

Dan Baum

Dan Baum serves as executive director of Strategic Communications at Anne Arundel Community College (AACC), a nationally recognized two-year college near Annapolis, Md. Dan leads an award-winning team of marketing communications professionals who have helped strengthen the college’s reputation by developing and delivering integrated marketing communications that support student engagement and success.

Keith Paul

Keith Paul joined Northern Essex Community College (NECC) as Chief Marketing Officer in 2022 after serving as Director of Marketing and Communications at Springfield Technical Community College (STCC). He considers marketing a “contact sport” and brings more than 25 years experience to NECC spanning both the public and private sectors.

Other episodes

Episode #10: What’s Next for Online Student Engagement?Play Button
Technology + Data
Episode #10: What’s Next for Online Student Engagement?

In this episode, Dr. Jerome Drain, President of the Online College at Houston Community College, shares his innovative approach to online student engagement strategies by leveraging simulation technologies like the Metaverse.

with
Ray Lutzky
Episode 32: Trends and Data-Driven Marketing Strategies with Sarah RussellPlay Button
Technology + Data
Episode 32: Trends and Data-Driven Marketing Strategies with Sarah Russell

In this episode of the EduData podcast, Jamie welcomes Sarah Russell, Vice President of Marketing at Education Dynamics. With over 15 years of experience, Sarah shares her insights into the evolving landscape of education marketing post-pandemic.

with
Jamie Boggs
Episode 10: Retention Revolution: How GTCC Keeps Students Coming BackPlay Button
Admissions + Enrollment
Episode 10: Retention Revolution: How GTCC Keeps Students Coming Back

In this episode of "In Your Element," we welcome Orna Shearin, CRM Specialist, from Guilford Tech Community College to discuss innovative strategies for student retention and engagement using Element451.

with
Daniella Nordin
Ep. 20: Fear, Tribalism, and Chaos; Reflections on Higher Ed Social Media 2023-2024Play Button
Marketing + Communications
Ep. 20: Fear, Tribalism, and Chaos; Reflections on Higher Ed Social Media 2023-2024

Jenny talks with Matt Griffin from the University of Pennsylvania and Melissa Lesica from Harvard University about the tumultuous and challenging landscape of higher education social media over the past academic year.

with
Jenny Li Fowler
Pulse Check: After Further Consideration Part 4Play Button
Leadership
Pulse Check: After Further Consideration Part 4

In this episode, Cody and Tomika delve into the essence of intentional leadership and its impact on fostering inclusivity and strengthening team relationships with special guest Jaunelle White. 

with
Tomika Ferguson

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people