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33
October 2, 2025
Episode 33: Chowan University’s Winning Formula for Enrollment Growth and Student Retention

Chowan University’s Winning Formula for Enrollment Growth and Student Retention

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About the Episode

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About the Episode:  

In this episode of In Your Element, host Daniella connects with Dr. Shelley Greene, VP of Advancement and Enrollment at Chowan University, to discuss how foundational changes in strategy, communication, and tech adoption led to a 13% increase in enrollment and a 4% bump in retention. Dr. Greene shares how Chowan’s small size became a strategic advantage in fostering collaboration, reducing silos, and creating meaningful, personalized student experiences. Tune in for a behind-the-scenes look at what happens when enrollment and advancement work hand-in-hand to reimagine student success.

Connect With Our Co-Hosts:

Daniella Nordin

Brendan Henkel

About The Enrollify Podcast Network: In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Visionary Voices: The College President’s Playbook and Higher Ed Pulse

Enrollify is produced by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

People in this episode

Host

Daniella Nordin is the Director of Customer Success and Engagement at Element451 and the host of In Your Element.

Interviewee

Shelley Greene

Dr. Shelley Greene serves as the Vice President for Enrollment and Development at Chowan University.

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