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May 10, 2019
Episode 4: The Common SEO Challenges that Enrollment Marketers Face - and How to Overcome Them | The Enrollify Podcast

The Common SEO Challenges that Enrollment Marketers Face - and How to Overcome Them

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About the Episode

Your website can be a powerful tool in your effort to generate new prospects, but only if you are thinking about your digital presence from the perspective of the user (which just happens to be what search engines are doing too). This episode is a conversation with Patrick Eng, the resident SEO expert at DD, about the common SEO challenges that enrollment marketers face, and how to overcome these challenges.

People in this episode

Host

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Patrick Eng

Patrick was the Head of Marketing Technology (and resident SEO expert) at DD — an enrollment marketing technology agency that partners with undergraduate and graduate institutions to help them recruit new students online.

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