The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent
EP
4
May 10, 2019
Episode 4: The Common SEO Challenges that Enrollment Marketers Face - and How to Overcome Them | The Enrollify Podcast

The Common SEO Challenges that Enrollment Marketers Face - and How to Overcome Them

Or listen on:

About the Episode

Your website can be a powerful tool in your effort to generate new prospects, but only if you are thinking about your digital presence from the perspective of the user (which just happens to be what search engines are doing too). This episode is a conversation with Patrick Eng, the resident SEO expert at DD, about the common SEO challenges that enrollment marketers face, and how to overcome these challenges.

People in this episode

Host

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Patrick Eng

Patrick was the Head of Marketing Technology (and resident SEO expert) at DD — an enrollment marketing technology agency that partners with undergraduate and graduate institutions to help them recruit new students online.

Other episodes

Episode #314: Why Faculty Are Your Secret Marketing WeaponPlay Button
Episode #314: Why Faculty Are Your Secret Marketing Weapon

Dustin sits down with Brian Hartnack, Founder and CEO of Archer Education, for a rich conversation about the evolution of digital marketing and enrollment management in higher ed.

Episode 1: How AI Will Redefine Higher Ed in 2026Play Button
Episode 1: How AI Will Redefine Higher Ed in 2026

JC Bonilla sits down with Dr. Paul Russo, Vice Provost and Founding Dean of the Katz School of Science and Health at Yeshiva University.

Ep. 81: Self-Awareness And Handling Failure As A Young ProfessionalPlay Button
Ep. 81: Self-Awareness And Handling Failure As A Young Professional

Jeremy Tiers chats with Conrad Hawley, a 23 year-old former dual-sport college athlete turned motivational speaker.

Episode 88: Student Fans: Using Taylor Swift's Playbook for Higher Ed SuccessPlay Button
Episode 88: Student Fans: Using Taylor Swift's Playbook for Higher Ed Success

Allison is joined by Jenny Petty and Kerri Shook to discuss rethinking student recruitment and retention by building a fan base.

Episode 101: AI Won’t Save Higher Ed, Leadership WillPlay Button
Episode 101: AI Won’t Save Higher Ed, Leadership Will

Mallory Willsea sits down with Dr. Claire Brady, President of Glass Half-Full Consulting and author of the upcoming book AI with Intention: The Leadership Guide for Higher Education.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people