About the Episode
Last fall, Christopher Huebner conducted in-depth interviews with students and asked them about their perceptions and attitudes about social media advertising as they searched for, and evaluated, colleges.
Chris was particularly interested in learning how influential - if at all - social advertising was in a student's decision to inquire about, apply to, and ultimately enroll at an institution.
On this week's episode, Zach and Chris discuss the outcomes of these interviews and explore the insights that enrollment marketers can garner from this data.
Chris spent over four years working in marketing at the University of South Carolina and has recently transitioned to the agency world working as a digital strategist at Cyberwoven (a website strategy, design, and development agency).
Among other questions, Chris answers:
- Despite the uncertainty and chaos that we're all living through right now, enrollment marketers still need to be thinking about summer and fall recruitment strategies and tactics. What advice do you have for folks who aren't sure where to start when it comes to planning campaigns for the next 4-6 months?
- Before joining the team at Cyberwoven, you worked in marketing at USC for over four years, and I'd love to hear a bit about how you saw enrollment marketing change over the course of your time there. Were there any particular lessons you learned around working with admissions or faculty that our listeners might garner some wisdom from?
- In an article you recently published on Inside Higher Ed you discuss that marketing science shows us that lower share-of-voice costs can be an inexpensive growth opportunity. Can you elaborate on what you mean here for our listeners?
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