How to Transform Your University's Website into a Prospect-Generation and Student Engagement Machine - A Conversation with HubSpot's Luke Summerfield on the Modern CMS

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About the Episode

If we had a dollar for every time an enrollment marketer has complained to us about their school's website, Enrollify would be a Fortune 500 company đ.

Here's the reality - you don't need just need a prettier website. What you do need is a website built on a modern CMS (Content Management System) that empowers you to attract, engage, and delight users from their very first visit all the way through graduation (and beyond!).

On this week's episode, Zach chats with Luke Summerfield who is the Go-to-Market Lead for HubSpot's Website & CMS Hub. Luke is an inspiring thinker and a true disruptor in the website design and development space - he was also the world's youngest paintball store owner at the age of 15!

Tune in for a passionate conversation on the future of website design and development and what enrollment marketers need to know about how to leverage their websites as a vehicle for lead-generation and student success.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Luke Summerfield

Luke is the Go-to-Market Lead for HubSpot's Website & CMS Hub. He founded the Growth-Driven Design movement which is transforming the world of web design. Previous to HubSpot, Luke helped grow a digital marketing agency until it was acquired in 2014. Outside of work he trains Mixed Martial Arts and rough house with his pug puppy, Mac. Luke is an avid speaker, sharing his knowledge to help inspire others to achieve more. He has spoken at conferences hosted at Harvard, MIT, Duke University, eBay and has spoken for SMX, ClickZ Live, HubSpot, Moz, Hootsuite, SearchLove, Joomla and more.

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