Making Sense of the Many College Student COVID-19 Surveys

Over the past several weeks, a number of colleges, universities, and higher education market research firms, have published their results from recent surveys on how college students are faring in these unprecedented times. 

Surveys from Niche, Georgetown University, the Higher Education Data Sharing (HEDS) Consortium, Simpson Scarborough (and a plethora of others), were conducted to garner insight into current student sentiments around distance learning, opening campus in the fall, their mental well-being, and how these realities affect their willingness/ability to pay tuition.

On this week's episode, Zach chats with Kevin Kelly, a higher education consultant, on how enrollment marketers can make sense of these surveys.

Tune in for a thoughtful conversation filled with key ideas and takeaways from this data including:

• How enrollment management teams can protect the mental health of current and deposited students
• How marketing and communication teams can pivot to virtual orientations
• How to make meaningful change happen within bureaucratic institutions