An Inside Look at the HubSpot Platform - and How Enrollment Marketers Are Using It for Student Recruitment

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About the Episode

HubSpot is an inbound marketing software platform that helps colleges and universities attract visitors, convert inquiries, and close students. It's really a suite of tools complete with an email, blogging, social media, SEO, marketing automation, digital ads, tools and much more. This episode highlights how the HubSpot platform has evolved over the years, some of the latest tools and resources available on the platform today, and how schools are using it to increase quality inquiry generation.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Guillaume Delloue

Guillaume is a senior consultant at HubSpot who specializes in helping agency partners effectively serve their clients. Guillaume oversees all of the higher education institutions that the DD team (the people behind Enrollify) serves, and recently spoke at the NAGAP Conference in Toronto on how grad schools are using HubSpot to attract, engage, and delight students to their programs.

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