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April 8, 2024
Episode 5: Business-Savvy Approach to Transforming Marketing and Enrollment Strategies

Business-Savvy Approach to Transforming Marketing and Enrollment Strategies

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About the Episode

About the Episode: In this episode, we delve into a County College of Morris journey to transform its marketing and enrollment management strategies. The discussion offers an insider's look at the bold decision to hire from outside the traditional higher ed path, which sparked a significant turnaround in student enrollment and community engagement. The episode highlights the importance of understanding brand perception, targeting the right audience, and the benefits of integrating marketing and enrollment under one leadership. It also explores the positive impact of fostering strong, collaborative teams, adopting a business-like approach to operations, and the pivotal role of responsive, data-driven decision-making in today's competitive educational landscape.

About the Show: The Hidden Gem podcast is dedicated to empowering community college presidents, executive team members, enrollment, marketing and communication leaders with the knowledge and insights they need to harness the full potential of strategic marketing and communications within their institutions. This podcast aims to shed light on the often-overlooked aspects of marketing, emphasizing its vital role in shaping an institution's overall strategy and success.

By showcasing real-world examples, case studies, and interviews with experienced community college leaders and industry experts, the podcast will inspire its audience to view marketing and communication as integral components of their leadership toolkit, not an ancillary service. It aims to elevate the importance of these functions and empower leaders to make more informed and strategic decisions in their roles.

Connect With Our Host:

Maya Demishkevich

About The Enrollify Podcast Network:

The Hidden Gem: Marketing Community Colleges is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Visionary Voices: The College President’s Playbook and Confessions of a Higher Ed CMO.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at

Connect with Us at the Engage Summit:

Exciting news —  Maya will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at — we can’t wait to see you there!

People in this episode


Maya Demishkevich is the Chief Marketing Officer at Carroll Community College and the host of The Hidden Gem.


Anthony J. Iacono

Dr. Anthony J. Iacono became the third president of County College of Morris in September 2016. He is committed to the mission of community colleges because of their ability to change lives and strengthen communities. Dr. Iacono is convinced that the keys to success are rooted in faith, life-long learning, strong community partnerships, and understanding the responsibility of caring for others.

Melissa Albright

Melissa Albright has over 10 years of successful experience in both sales and marketing in private industry and has 10 years of experience as an educator. As a community college graduate, she knows first-hand the positive impact community colleges can have on students and their families. She is dedicated to ensuring communities are aware of the life-changing benefits of attending a community college such as CCM. Through teaching and serving, she has grown to understand that everyone has their own life story and Melissa makes it her mission to create and cultivate a positive culture that leads to strong and effective team results. In August of 2020, Melissa joined CCM as the first Executive Director of Marketing and Public Relations.

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