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May 16, 2024
Episode 5: Streamlined Success: Kellogg Community College’s Journey To User Empowerment With Element451

Streamlined Success: Kellogg Community College’s Journey To User Empowerment With Element451

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About the Episode

About the Episode: Jenni Katowski, Director of Admissions at Kellogg Community College, discusses her experiences with Element451 and how it has empowered the team and improved processes. Jenny shares examples of how Element451 has improved Kellogg’s application process, increased student applications, and personalized communication. Jenni highlights Element451’s adaptability and user-friendliness, which allows Kellogg to make changes and create custom applications without relying solely on their IT department. She also discusses the benefits of “set-it-and-forget-it” workflows for personalized student communication, resulting in 82% email open rates for an important student initiative. Jenni emphasizes the student-centered approach and the power of education in helping students and their families and shares tips for ways to train staff and use reports and exports to track and analyze data.

Key Takeaways:

  1. User Empowerment and Independence:
    • Jenni highlighted how Element451 has empowered the admissions team at Kellogg Community College to operate independently of the IT department. This autonomy allows for quicker adaptations and updates to their system without the need for specialized IT support.
  2. Customization and Flexibility:
    • The ability to customize applications for different student types (e.g., traditional, dual enrollment, selective admission programs) has significantly improved the admissions process. This flexibility ensures that the college can gather specific information relevant to each student type while maintaining a seamless integration into their systems.
  3. Efficient Communication Workflows:
    • Element451 has enabled Kellogg to set up efficient communication workflows that automate much of the follow-up process with students. Changes to communications, like email updates, are easily implemented, demonstrating the platform's adaptability to evolving administrative needs.
  4. Impact on Staff and Student Experience:
    • The implementation of Element451 has not only simplified the workload for staff but has also enhanced the student experience. For example, the streamlined application process now takes less than four minutes, significantly reducing the number of calls from students facing issues with applications.
  5. Data-Driven Decision Making:
    • Jenni discussed how the data collected through Element451, such as email open rates for specific campaigns, has informed better decision-making processes at Kellogg. This approach allows the college to tailor communications effectively and respond to student needs proactively.
  6. Continuous Improvement:
    • Looking ahead, Jenni emphasized the importance of continually reevaluating and improving communication strategies using AI and other new features from Element451. This mindset of ongoing enhancement reflects a commitment to leveraging technology to meet the dynamic needs of students and the institution.

Calls to Action:

  • Subscribe to "In Your Element" for more insights into higher education technology and management.
  • Share this episode with fellow educators and administrative professionals.
  • Engage with us on social media to discuss your experiences with CRM implementations and how it has transformed student services at your institution.

Connect With Our Co-Hosts:

Daniella Nordin

Brendan Henkel

About The Enrollify Podcast Network: In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Visionary Voices: The College President’s Playbook and Higher Ed Pulse.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at

Connect with Us at the Engage Summit: Exciting news —  Daniella and Brendan will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.

Use the discount code Enrollify50 at checkout, and you can register for just $200.

Learn more and register at — we can’t wait to see you there!

People in this episode


Daniella Nordin is the Director of Customer Success and Engagement at Element451 and the host of In Your Element.

Brendan Henkel is the Manager of Solutions Engineering at Element451 and host of In Your Element.


Jenni Kotowski

Jenni currently serves as the Director of Admissions at Kellogg Community College which is located in Battle Creek, MI. A Michigan native, Jenni has also worked in Illinois and Florida as a Residence Hall Director, Academic Advisor, and Director of Enrollment Management. Additionally, Jenni is working on her doctorate in Community College Leadership at Northern Illinois University. In her free time, Jenni enjoys reading, spending time with her family, and watching football.

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